How to Improve Your Engagement on Google Plus [INFOGRAPHIC]

Steve Rayson
Steve Rayson Director, BuzzSumo, Anders Pink

Posted on June 9th 2014

How to Improve Your Engagement on Google Plus [INFOGRAPHIC]

The most shared post in my SMToolbox column this year was the interview with Martin Shervington on Google Plus. Martin has now produced a really useful overview of how to improve your engagement on Google Plus.

Some of the key lessons set out by Martin in the infographic below include:

  • build a circle of your top 100 brand evangelists and supporters: if you do nothing else take this advice
  • avoid spamming people by choosing 'notify by email'
  • use the Explore tab to see what others are sharing and get involved in conversations
  • use Hangouts, personally I cant emphasise this enough. You can start to build strong personal relationships with Hangouts
  • join communities but don't just share your own content and focus on one or two where you can commit the time to be involved
  • an engaging Goolge Plus post has images, mentions people, is formatted well and stands on its own as a post, see Martin's tips below.

If you want to take your Google Plus activity further do check out Martin’s PlusYourBusiness Quick Starter kit. There are helpful videos and guides to improve your performance on Google+. You can also follow Martin Shervington on Google+. 


Source: Plus Your Business

Steve Rayson

Steve Rayson

Director, BuzzSumo, Anders Pink

Passionate about growing businesses, social media, learning and technology. Addicted to espressos.

Director of BuzzSumo, a content marketing tool that finds the most shared content for any topic, provides insights into the content that works and the influencers that amplify content. It also provides content alerts every time a keyword or brand is mentioned, when new content is published by a domain or when content links to a domain.

I also write as a columnist for Social Media Today and Anders Pink. Regular G+ user at Steve Rayson


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Krish TechnoLabs
Posted on June 9th 2014 at 5:10AM

What a great read. I think community engagement is vital. Business without social media presence will surely be left behind. I look forward to hearing more from you :)


Justin Belmont
Posted on June 13th 2014 at 6:01PM

We at www.ProseMedia love Google+, but because it's still a fairly new marketing tool, it's great to see information like this. I loved the infographic format as well, because it laid all the information out in a simple and engaging way.  Excellent job!