May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
May 25 Posted 10 months ago
I think that you need to put more thought into your insights than the prescribed one and two minutes. One minute for the following:
• 1 minute: respond to tweets and DMs
• 1 minute: scan your home feed; retweet 1-2 tweets
• 1 minute: find a couple of new people to follow
Projects are usually underscoped.
May 23 Posted 10 months ago
This is a bit like promises you can get physically fit in "just seven minutes a day!" It's better than sitting on your rump to be sure, but it's not a well thought out, comprehensive fitness program. I don't know many people who can leave a truly thoughtful reply to a combative or challenging correspondent in 60 seconds. A tough question or consumer complaint requires more time. Even a product features question might take time to research.
Are your clients/stakeholders worth more than two minutes of thought? Tossing a random photo or link up with a sentence might be done in two minutes, assuming you ran across the photo without having to spend more than a few seconds looking for it.
May 15 Posted 10 months ago
This can be a great way to go. As we do not have so much time to manage owing to our busy schedule, this strategy can be followed to save a lot of time and energy. Great article !!!