April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
March 26, 2015Feeling overwhelmed by the massive amount of customer feedback data you’re collecting? You’re not alone! Many businesses are struggling to find...
February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
May 25 Posted 9 months ago
I think that you need to put more thought into your insights than the prescribed one and two minutes. One minute for the following:
• 1 minute: respond to tweets and DMs
• 1 minute: scan your home feed; retweet 1-2 tweets
• 1 minute: find a couple of new people to follow
Projects are usually underscoped.
May 23 Posted 9 months ago
This is a bit like promises you can get physically fit in "just seven minutes a day!" It's better than sitting on your rump to be sure, but it's not a well thought out, comprehensive fitness program. I don't know many people who can leave a truly thoughtful reply to a combative or challenging correspondent in 60 seconds. A tough question or consumer complaint requires more time. Even a product features question might take time to research.
Are your clients/stakeholders worth more than two minutes of thought? Tossing a random photo or link up with a sentence might be done in two minutes, assuming you ran across the photo without having to spend more than a few seconds looking for it.
May 15 Posted 9 months ago
This can be a great way to go. As we do not have so much time to manage owing to our busy schedule, this strategy can be followed to save a lot of time and energy. Great article !!!