Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
How Many Users Does Twitter REALLY Have?
Posted on April 1st 2011
How many people use Twitter? Many fewer than Twitter would lead you to believe.
According to its “about” page, Twitter has 175 million registered users. But “registered users” is a funny term. What it really means is the number of accounts. So, according to Twitter, 175 million Twitter accounts have been opened during Twitter’s history.
That’s nice to know, but it doesn’t really answer our question, does it? Fleshed-out a bit, our question is: How many individuals are active users of Twitter?
Facebook has a simple answer to this question. It says 600 million people visit Facebook each month, and that half come back every day.
Twitter doesn’t share this number.
Fortunately, we know someone with full access to Twitter’s API. Even more fortunate, this person took it upon himself to have an engineer write up some code and actually count the real number of users on Twitter.
Well, that’s sort of what he did. What he actually did was look at follower/following statistics, to see how many users are following or are followed by a certain number of people.
Using data that is now just one month old, he found out that…
- There were 119 million Twitter accounts following one or more other accounts.
- There were 85 million accounts with one or more followers.
With these figures, and Twitter’s claim of 175 million accounts, a little subtraction shows us that there are 56 million Twitter accounts following zero other accounts, and 90 million Twitter accounts with zero followers.
Those are some interesting figures, because they show us Twitter is much smaller than the “175 million!” number might lead us to believe.
But they still don’t answer our question: How many active users does Twitter have?
To get close to answering that question with this data, we have to take a guess at how many accounts an “active” Twitter user follows.
At Facebook, a company source tells us, they believe that a user is not going to end up sticking around unless they make friends with 10 people.
So let’s say an “active” Twitter user is someone who follows at least 10 other accounts.
How many such “active” Twitter users are there? Our source’s API data shows that there are 56 million accounts on Twitter following 8 or more accounts. There are only 38 million following 16, and just 12 million following 64.
Your author, by the way, follows 700 people. There are only 1.5 million accounts on Twitter following 512 or more accounts.
- Facebook has more than 600 million monthly active users.
- Foursquare has 7.5 million registered users.
- The Huffington Post reaches 30 million people each month.