Dec 2 Posted 2 years ago
"Across seven key metrics (engagement, earned impressions, impressions, active audience, active participants, followers, brand posts), McDonalds clearly takes the top spot."
And yet its same-store sales in the US continue to decline every quarter.
And there is your "social media ROI" lesson for today...
Nov 25 Posted 2 years ago
I'd argue that this assesment ot winning at social. McDonald's does get plenty of interaction, but it's overwhelmingly negative. I did a posta bout this recently, looking at how McD's unfortnately-structured posts show that they are pretty unaware of how modern marketing works: http://www.socialmediatoday.com/content/2-bad-facebook-posts-and-2-good-ones
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