How to Measure the Value of What You're Doing

Isra Garcia
Isra Garcia Digital transformation advisor and new media analyst, IG

Posted on August 7th 2014

How to Measure the Value of What You're Doing

I've discovered that there are things a lot more valuable than social media, blogs, digital marketing or the Web. I've stopped worrying about the number of followers I have, my bounce rate, the number of views on my websites or even the amount of "retweets" and "likes" I get, and I've started to confront the way I work on the social media networks, making the most of being able to network in this digital enviroment. But mainly it's about knowing what feedback I want and how I'm going to achieve it.

Understanding the value

  • Receiving more e-mails than comments: The comments are great, they bring more value to the subject in question and sometimes can generate passionate conversations. However, on a monthly basis I receive more personal e-mails than comments. Intimate e-mails with personal history: this is what you should be looking for, be in touch with the people who read, follow and value your work and what you do for them. That is what changes everything - you start to bond with these people that allows you to cross the street to see them and share with them what you are doing, and getting recommended to their friends.
  • Changing people: When your articles, speeches, projects or even tweets allow somebody to start a project, confront their fears, deal with delays, realise their mistakes and enable them to learn from them, or finally understand that they've got the capability to excel in whatever they want, that's when the best results start going the right way. The most powerful KPI is to how much you can change people's work, business results, perception or lifestyle - for the better.
  • Being conscious about your work: There's a type of work that can't be measured and it's the one that enhances you as a professional. It might be making a podcast, it might be being reponsable for all the digital work for a NGO or even writing down your thoughts and feelings on a piece of paper and posting them on Instagram every day. Look for ways to impact the relationship between your communities.
  • Stop defending and start ignoring: It's like everything, there's always that skeptical person that says, "If you can't count it, it can't be measured." This might be true, but only when you have to back your results up in front of your boss, a teacher or a client. But never think that everything has to be measured; this way of being is only for those who need to count and measure everything they do. The people who don't appreciate your work now, will never do, and that's their problem, not yours.

Always meausuring, exposing your results, showing your superiority and improving your own records. That's all great and fascinating, but only when you can turn these numbers into:

  • More economical stability.
  • Creating more work for you and for others.
  • Changing more lives.
  • Starting more projects.
  • Having a group of colleagues that will help you in what you are doing.
  • Work less and produce more.
  • Speak about numbers that can be turned into positive effects for those who can help you achieve those numbers.

Photo credit: Valley Library

Isra Garcia

Isra Garcia

Digital transformation advisor and new media analyst, IG

Marketer, digital transformation and new media advisor, speaker, blogger, educator and an agent of change.

Social Media Today's Best thinker member. Isra is the creator and author of the paradigm that has revolutionised the social media: Human Media and also founder of Stand OUT Program, Engage Worldwide and Principal at IG.

His blog on Social Media, Marketing, disruption, lifestyle, new perspectives, productivity and change is visited by more than 110,000 people every month. Only 31, Isra has taken part as a TEDx speaker on three occasions and has participated in more than 290 industry events as speaker. At 27, he started his own agency, and has worked as consultant and analyst on new forms of online communication and marketing for other agencies and brands such as EMI Music (Spain – Portugal), BlackBerry (UK – Ireland), MTV (UK), Pioneer (UK) and blur Group (UK – USA), Amnesia Ibiza (Spain) and Music On (Spain – Italy). He has been the promoter of MONK (UK – Italy – Sao Paulo), the first Human Media Marketing agency, where he worked as Human Media Evangelist and Advisor, and is now involved as head of digital media at Bridges for Music (South Africa – India – Brazil), an international NGO that fosters and encourages change and talent. Isra has also been in charge of Marco Carola’s personal brand as one of the most influential artists in the electronic music scene worldwide. He actually advises Ushuaia Beach Hotel, named as number one most technological-adavanced hotel in the world.

His fast-moving career has always been related to Web 2.0.  Isra´s early work as a consultant, in charge of teams and Social Media strategies for Social Media & Community. These are just a few of the highlights of his career. Undoubtedly, Isra adds a visionary and human-technological way to understand this new environment that the Internet has provoked.

Leaving aside companies, roles and projects, Isra has always been characterized by a thrilling passion for the human side of communication.

Isra writes for international publications such as Social Media Today, SmartBrief and contributed with FastCompany and is a guest lecturer at EOI, Fundesem Business School, Nottingham Business School, University of Leeds and University of Manchester. He is co-founder and organiser of Adictos Social Media and "Internet Changes Everything."

Isra is a 31-year-old visionary and pioneer who has revolutionized the New Media environment with his concept of Human Media based on human business interactions through the Social Web . Isra pioneered how the the new use of online media leverages the Social Web through human relationships, Human Business Interactions, connectivity, feelings, resonance and of course people. Specialized studies in Spain, UK and USA represent the base for his international career. Isra was recently on TEDx where he introduced his vision about Human Media and its impact on brands, businesses, people and the Web.

In only two and-a-half years, Isra has completed two Ironman races and, since last september, he is one of the only 89 athletes in the world that has completed the three-day ultra endurance event, "Ultraman" (10k swim + 420k bike + 84,3k run). He always pushes the intellectual and physical work far beyond his limits.

You can find Isra at TEDx events, presenting his perspective on Human Media, the future of social media, change, revolution, Ultraman and disruption. Also, in his Spanish blog http://isragarcia.es and international site http://isragarcia.com.

“Writing about oneself is infinitely more difficult than writing about anyone else. You’ll find that the story you thought you were telling people isn’t the story that people perceived.” Isra García.

See Full Profile >