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How to Perform a Social Audit [Infographic]

When thinking about social media strategy creation, where should a marketer start? One important component to be included should be a social media audit, where you survey the social landscape to find your customers, industry thought leaders and competitors on social spaces. 

Through some analysis, a marketer is able to glean what works and what doesn’t based on the performance of competitor’s pages. By understanding how the audience responds to different types of content and calls-to-action, you can set your own channels up for success at the outsight.

Don’t know how to perform an audit? Don’t worry, I have you covered. Check out our How to Perform a Social Audit infographic below.  For more details on performing a social audit, check out my book, Stand Out Social Marketing.



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  • Jeanine Vecchiarelli's picture
    Sep 8 Posted 4 years ago Jeanine Vecchiarelli

    This is an awesome guide presented in easy-to-follow visual form!  Using your tips as demonstrated with Facebook and Twitter, it's easy to apply the same analytic approach to every other platform being audited.  Thanks for sharing a very handy tool, Mike!

  • Sep 7 Posted 4 years ago richardbrown2000

    Very interesting, and useful tips, but don't fall into the trap that social media is just Twitter and Facebook. 

    Brand reputation is being made and harmed across the piece in all kinds of consumer generated content  - discussion forums, customer review sites, comments on online mainstream media sites, blogs, even newsgroups (ok, maybe not so much newsgroups).  Throw in all the other social networks and you are beginning to get a worthwhile audit together.  Just looking at Twitter and Facebook is like crossing the road but only looking left.

  • ChrisSyme's picture
    Sep 6 Posted 4 years ago ChrisSyme

    Pretty cool stuff here, Mike. Good checklist in visual form.

  • CKettmann's picture
    Sep 6 Posted 4 years ago CKettmann

    I agree that a social media audit is necessary every couple months to make sure you're on target, staying relevant, and continually learning. Really love that the layout of the infographic it is a simple yet interesting check list. My most recent post was looking at large brands' social strategy and comparing it to your own. Always interesting to compare!

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