How to Perform a Social Audit [Infographic]

Posted on September 6th 2012

How to Perform a Social Audit [Infographic]

When thinking about social media strategy creation, where should a marketer start? One important component to be included should be a social media audit, where you survey the social landscape to find your customers, industry thought leaders and competitors on social spaces. 

Through some analysis, a marketer is able to glean what works and what doesn’t based on the performance of competitor’s pages. By understanding how the audience responds to different types of content and calls-to-action, you can set your own channels up for success at the outsight.

Don’t know how to perform an audit? Don’t worry, I have you covered. Check out our How to Perform a Social Audit infographic below.  For more details on performing a social audit, check out my book, Stand Out Social Marketing.



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Mike Lewis

About me? That’s easy… I’m a Father/Husband, Son/Brother, Friend, Coach, Advocate, Sports fan, Author, Executive… In that order. If you are interested in what I do for work I’m an entrepreneur and marketing guy at heart. I speak at around 20 or so conferences a year, authored “Stand Out Social Marketing” (published through McGraw Hill), am active on Twitter (@bostonmike) and blog at, Social Media Today, Socialnomics, The Customer Collective, Business to Community, BostInno and others. I work with brands to help implement social media as part of their marketing mix and define marketing, demand generation and communication strategies that incorporate multiple new media channels. Reach out anytime at [email protected] (GO SOX!)

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Posted on September 6th 2012 at 1:10PM

I agree that a social media audit is necessary every couple months to make sure you're on target, staying relevant, and continually learning. Really love that the layout of the infographic it is a simple yet interesting check list. My most recent post was looking at large brands' social strategy and comparing it to your own. Always interesting to compare!

Posted on September 6th 2012 at 2:14PM

Pretty cool stuff here, Mike. Good checklist in visual form.

Posted on September 7th 2012 at 12:43PM

Very interesting, and useful tips, but don't fall into the trap that social media is just Twitter and Facebook. 

Brand reputation is being made and harmed across the piece in all kinds of consumer generated content  - discussion forums, customer review sites, comments on online mainstream media sites, blogs, even newsgroups (ok, maybe not so much newsgroups).  Throw in all the other social networks and you are beginning to get a worthwhile audit together.  Just looking at Twitter and Facebook is like crossing the road but only looking left.

Jeanine Vecchiarelli
Posted on September 8th 2012 at 10:32AM

This is an awesome guide presented in easy-to-follow visual form!  Using your tips as demonstrated with Facebook and Twitter, it's easy to apply the same analytic approach to every other platform being audited.  Thanks for sharing a very handy tool, Mike!