How Professors Use Social Media [Infographic]

Jonathan Payne Founder, My Social Game Plan, LLP

Posted on December 31st 2012

How Professors Use Social Media [Infographic]

Professors and Use of Social Media in Universities

A few weeks ago, I published an infographic detailing how college students use smartphones and other mobile devices. We're back in the higher education arena, but this time we're taking a good look at how professors are integrating social media in the classroom!

It's no secret that social media is driving its way into classrooms, with some colleges now even offering a major in social media. Professors are extending the teacher-student relationship beyond classrooms in much the same way as companies are extending the business-customer relationship beyond their brick-and-mortar locations.

Let's take a look at some key ways professors are making use of social media...

Key Statistics from the Infographic

  • 34% of faculty say they use social media in the classroom. [Click to Tweet]
  • Humanities & Arts professors are the heaviest users (40%) of social media. [Click to Tweet]
  • Professors use podcasts, blogs, and wikis nearly equally in each area of their lives. [Click to Tweet]
  • Professors use social media to share resources outside of class and get student reactions. [Click to Tweet]

Professors and Social Media

Infographic from

Your Thoughts?

Have you had any experiences with social media use in the classroom?  Do you think there is solid rationale behind offering degrees primarily focused on social media marketing?

I'd love to read your thoughts in the comments!


Jonathan Payne

Founder, My Social Game Plan, LLP

Download my free eBook that details the social media strategies and tools I personally use. is an Interactive Marketing Specialist at Strategexe Consulting Group, as well as the Founder of My Social Game Plan.

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Kent Ong
Posted on January 1st 2013 at 7:18AM

Hi Jonathan, not a surprised that videos are the mostly use in classrooms.

Posted on January 1st 2013 at 10:39PM

Thanks Kent.  I'm not surprised by that either!