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How to Save Myspace from a Slow and Painful Death

Mention “Myspace” to anyone under 30 and they look at you like you’ve mentioned an extinct species.  They’re often amazed that anyone still claims to use the site, which has an estimated 27.8 million unique visitors per month and boasts an Alexa ranking of 62 worldwide (yes, a notch or two, or maybe two million, higher than this blog).

But it’s not what Myspace has right now that’s worrisome.  It’s what Myspace had and where it’s going.  In its heyday, Myspace was without doubt the number one social networking site.  But on April 19, 2008, Facebook overtook the previously #5 ranked Myspace and it’s been pretty much downhill since then.  Facebook now is visited by over 40% of global internet users whereas Myspace reaches less than 1.5% (see the Alexa.com chart below).

http://www.alexa.com/siteinfo/facebook.com

But the problem is more than Facebook’s popularity.  Myspace’s traffic is dropping precipitously, with approximately a 40% reduction in monthly unique visitors during the past six months alone (see the Quantcast.com chart below).

http://www.quantcast.com/myspace.com

 

Selling a burned out bridge?

And now we hear that Myspace is up for sale, with reports from Reuters that Myspace owner News Corp has received “early interest from around 20 parties so far” and expects to have more interested parties as the sales process moves forward.

Can such a purchase be worthwhile to a buyer?  Remember, this isn’t a manufacturing business with factories, equipment, and massive real estate to sell off.  It’s a social community with something akin to the plague in the minds of many young Facebook users, where even the mention of Myspace produces a shudder and a look of disdain.

Perhaps Myspace management isn’t aware of their dilemma.  The search (meta) content description for the site still reads, “Myspace is the leading social entertainment destination powered by the passion of fans.”  Does someone dare tell them or their 20+ suitors that they're not in the lead anymore?  But regardless of who decides to purchase Myspace, the question remains as to whether there is any hope to save what was once the social media standard.  Below are three ways to save Myspace from what seems like an otherwise certain demise.

Three ways to save Myspace

1. Integrate (with Facebook, YouTube, Twitter, Flickr, Tumblr, etc.)

The first and foremost way to save Myspace is to harness the power of the other social networking sites and integrate as many of Myspace’s features with the features of the other social media platforms, particularly rival Facebook.  This isn’t an easy task.  Facebook has been criticized for its lack of fairness when it comes to allowing users to share their own contacts’ data with other websites.   Yet, the open development of applications for social media sites is sure to result in more opportunities for the various social platforms to integrate and unite their audiences.  If Myspace invests heavily in the integration movement, it might have a chance to play connector to all the other connection sites.

2. Niche Market and Integrate

Myspace has long been the more accommodating social networking site for musicians and bands.  It’s possible that Myspace could capitalize on this one remaining advantage and focus on the music market.  Unfortunately, that might not be enough with sites such as ReverbNation offering substantial competition already.  Another option is to focus on the international marketplace, where users may not place the same dying stigma onto the site.  However, Myspace will still need to integrate with other social media sites to be successful, again, with Facebook being the main focus.  There does seem to be some evidence that Myspace realizes this with some introductions of syncing capabilities with Facebook several months back

3. Revamp and Integrate

Another option for Myspace is a revamping of their image, style, and appeal, and then hope with all their hearts that young users tired of Facebook and wanting the Next Big Thing will decide to bypass growing sites like Tumblr and go to the new Myspace instead.  The problem here is that any true Facebook competitor will have to break Facebook’s hold on their page information with an application powerful enough to transfer seamlessly the thousands of pictures and friends a user might have in Facebook over to the new platform.  Thus, Myspace would again have to integrate with Facebook to have a chance against them.

Notice a Pattern Here?  Integration Is Key.

Truly, regardless of the image, market, or direction Myspace will champion, their only chance to survive lies with integrating with Facebook, as well as with the other social media sites.  Facebook won’t like it (remember, they’re already playing hard to get with Google and others), but it may be the consumer in the end who forces the issue and demands that Facebook allow his or her own friend, photograph, and preference data to be transferred to other sites.  After all, isn’t it about sharing and connecting?  According to Facebook, sharing and connecting are sensible.

Be sensible,

Anthony

E-Marketing for Sensible Folk (@sensiblefolk on Twitter)

P.S. A quick perusal of Myspace showed that the under 30 crowd is still signed up, but the first click on a profile showed a status that read, “facebook me, im barely on this anymore.”  This was posted about ten months ago.  Myspace, the clock is ticking quickly... time to get connected!

What strategy would YOU recommend to save Myspace?

Post your comments below...

 

Join The Conversation

  • Mar 9 Posted 6 years ago Christopher John (not verified)

    Interesting!  It seems as though our country is getting worse and not better as they would have you to believe.  Myspace needs more campaigning if they want to stay affloat.  Have they sold out yet?  At least we still have facebook.  It's like Wal-Mart though.  She comes to town and the little guys disappear.  Fight MySpace Fight!

    LaptopBackpacksAndBags.com

  • FGJohan's picture
    Mar 7 Posted 6 years ago FGJohan

    "Myspace is ranked #5 in Chicago, New York, and Los Angeles." Doesn't it sounds like ancient history? But you're right in that this shows that Myspace still has clout.

    As for the international appeal, I agree that the American-centric view must be abandoned in the global world of the internet.

    FG

  • RohitShanda's picture
    Mar 7 Posted 6 years ago RohitShanda

    Anthony,

    You are welcome.  I just read another article here on socialmediatoday.com that talks about problems with Facebook.

    The link is here:

    http://socialmediatoday.com/austenm/275929/facebook-missteps-turn-stumble

    Rohit

  • e-marketing for sensible folk's picture
    Mar 5 Posted 6 years ago e-marketing for...

    FG,

    I'd like to add on to what you said in your latest post:

    In response to your #1, it would be even more useful to find out if Tumblr users are leaving Facebook behind and why.  This would give Myspace some concept of what they can do to pull FB users as well.  Perhaps more blogging capabilities?

    I like your #2 as well.  A lot of users here in the U.S. are stuck in thinking that growth has to be here.  Those ranking figures I put in a previous comment are worldwide rankings.  Moving up, particularly in growing markets, could help revenues.  Remember also that Chicago, New York, and Los Angeles already have Myspace ranking #5.  Perhaps there's something about big cities that makes Myspace more desired.

    Finally, let's add to your #3.  Rather than just cobranding with hardware and software companies, Myspace could create work with hardware providers, particularly for mobile devices, to create operating systems that run these devices on a (revised, even more user-friendly) Myspace type of platform.  The idea would be that you turn on your device and Myspace lets you operate your smart phone more effectively.

    Thanks again, FG, for your contribution!

    Anthony

  • Mar 4 Posted 6 years ago Singleton Enter...

    Myspace is #5 in New York City?  That blows me away!  It also makes me think there is hope for this company.

    #5!

    Wow!

     

  • Mar 4 Posted 6 years ago Singleton Enter...

    I think you'd have to have a whole coalition of companies to fight against Facebook and win.  The problem is that each individual company would be afraid to yank their chain.

  • Mar 4 Posted 6 years ago Singleton Enter...

    Even if they did die off, there's no way they'll be gone that fast.  They're in a fast decline, but it will level off like Frienster did.

  • Mar 4 Posted 6 years ago Singleton Enter...

    Okay you guys, I don't want to come across as unsupportive of your views, but I have to take some issue with some of the comments.  I'll get to those specifically, but first let me say in general my thoughts on this.

    Anthony, you've shown that Myspace is declining while Facebook is soaring.  Then there's Tumblr which I really don't know much about, but if it's a competitor to Facebook, then at least it's increasing its traffic rather than going down like Myspace.  And then there's your mention of Friendster, which is way down the food chain, but still alive.

    So will Myspace die in 6 or 9 months as someone said earlier?  No, not if Friendster is still around after all these years.  But will it revive and ever be able to compete against Facebook?  No, not that either.  Momentum counts, and Facebook has it, Myspace doesn't (or it has it in the opposite direction).

    Now, can Myspace or its new buyers do something to turn it around?  Before reading all of this, I would have asked if you're joking, but now some of these ideas make a lot of sense to me.

    Some of the best in my mind:

    • Myspace as a music industry site
    • Myspace as a multi-user gaming site --"Mygamingspace"?
    • Myspace as a supporter of technology for mobile devices -- a stretch but great if it worked
    • "Myspace International" as the connector of the world

    Overall, even with the back and forth, I think this discussion has gone somewhere.  Although I'd like to see Sean Percival from Myspace weigh back in with his thoughts.  Any of you other corporate types on a first name basis with him?  If so, text or email him and ask him to come spend 15 minutes with us.

    Daryl

     

  • e-marketing for sensible folk's picture
    Mar 4 Posted 6 years ago e-marketing for...

    Kathy and JLPerez,

    I think that the two of you represent two of three parts of the world out there to some degree: those who get value from the use of Myspace and see value in its continuation (Kathy), those who see absolutely no hope and have already written it off (JLPerez), and those who are watching its decline, but still think that it can be revived.

    Thanks,

    Anthony

     

  • e-marketing for sensible folk's picture
    Mar 4 Posted 6 years ago e-marketing for...

    Abhi,

    I'm not sure Google really partners with anyone, it just buys them up.  :-)

    It *would* be a good idea, though, if Myspace would partner up with Google, YouTube, LinkedIn, etc. in that those other sites might be motivated to team up against Facebook.

    Thanks for the insights!

    Anthony

  • e-marketing for sensible folk's picture
    Mar 4 Posted 6 years ago e-marketing for...

    Although I see your point regarding brand image, I'm not sure a ranking of 62 worldwide in traffic can be labeled a "has been" quite yet.

  • Mar 4 Posted 6 years ago Kathy (not verified)

    Hey, i use myspace all the time.  I don't really think its dying.  I think maybe that they just need to change some things to make it better.

  • Mar 4 Posted 6 years ago JLPerez (not verified)

    IMO there will never be a saving of myspace.  Look at his graph here, they will be gone by another 6 months or 9 months.  I am sorry but there is sometimes a need for realization of no hope.

  • FGJohan's picture
    Mar 3 Posted 6 years ago FGJohan

    Anthony and others,

    I am sad that I did not comment earlier here, in that many excellent ideas have already been posted.  This makes the task much harder.  But I have taken a little thought and will attempt to add to the ways that Myspace can be saved.  Here are some rather unorganized thoughts.

    #1) Find out who is making Tumblr grow and if that market could be a potential market for Myspace.

    #2) After seeing Anthony's data on Indonesia and the Philippines, I wonder what other fast-growing countries could be targeted and whether a strong push there could build international growth. 

    #3) Work with hardware and software companies to co-brand for more market share.

    #4) I would not suggest the market niche idea because it seems too limiting.  With proper integration with other systems (as mentioned by many here), there is room for two at the top.

    #5) Stop the reduction of members by getting them more interconnected than ever before.  Make it so they have too much invested to leave.

    It is late and it has been a long day.  Perhaps I'll think of more in the morning.

    Goodnight,

    FG

     

  • Mar 3 Posted 6 years ago Abhi (not verified)

    I think if Myspace could partner with Google (both are facbook competitors) and develop shared social platforms platforms and create verticals (niches) for a broad social network I think that would give FB a run for its money. The key is innovation not just for Users but also for Businesses. FB has been slow to develop business apps. There is a way to make money from Myspace but it certainly needs a lot of integration with other networks. 

  • e-marketing for sensible folk's picture
    Mar 3 Posted 6 years ago e-marketing for...

    Marla, I hope Myspace is still listening. 

    The concept of cross-platform applications, especially games, would really help the integration between Myspace and Facebook.  In fact, if Myspace could secure applications that would tie into sites like LinkedIn, which is more likely populated by real people with real profiles, this could start the transition to virtual "reality" rather than virtual "fantasy."  The limits on spammers, fake accounts, and fluff could also make a big difference in whether real people wanted to own a little real estate on Myspace.

    Thanks,

    Anthony

    E-Marketing for Sensible Folk (@sensiblefolk on Twitter)

     

  • Mar 3 Posted 6 years ago Anonymous (not verified)

    Myspace chased away all of their users because they were harassing the people who used the sight for connecting with others by imposing all their rules and regulations. They needed to focus more on spammers and hackers and blocking garbage.

    I agree about the spammers, it was impossible to use the sight because of all of the hackers and spammers. Somethimes there were hundreds of messages saying the same thing. It pretty much destroyed any chance of my message or bulletins being seen.

    I don't beleive that there should be any daily limit on how many friends you make in one day, that is the point of the site. Can having too many friends really hurt anyone? If you don't want to be a friend, don't accept the request.

    And take the stupid captcha off. It is so annoying. Maybe limits could be set on comments or messages instead of friend requests. Myspace needs to focus on customer satisfaction instead of chasing customers away and making their site more bother than it is worth. They seem to penalize people for using it for the function is was designed for.

     

     

     

  • e-marketing for sensible folk's picture
    Mar 3 Posted 6 years ago e-marketing for...

    @Kevin: I agree that Myspace already has an in with the music market.  They could dominate there easily.

    @Josh: Again, music industry yes.  Working with Apple?  It made me laugh as well. (But great idea.)

    @Rohit: Thanks for the technical insights.  Always important to know if our ideas are actually doable.

    @FG: Always good to hear what you have to say.  Looking forward to your return.

    Thanks for the thoughts and commentary!

    Anthony

    E-Marketing for Sensible Folk (@sensiblefolk on Twitter)

  • Mar 3 Posted 6 years ago M. Hughes (not verified)

    I've always loved the 'MySpace concept. My space. Where I can do what I want, when I want and how I want. (Within legal and societal limits of course).

    Here's a few of my ideas on how to re-energize MySpace (which may or may not already be possible).

    1.) A lot of Facebook users are on FB for the games. Farmville, Cityville, Mafia Wars, etc.. Some of my friends almost never post a status update, just play games when they're in FB. So, make  the GAMES cross platform so you can be in either MySpace or another 'place' and still play with other players in their place(s)

    1.a) Explore other apps that can cross social platforms seamlessly and market them as such.

    2.) Only real email addresses for ANY MySpace ID. IP address connected ones only. Including IDs already on MySpace. (This might be noted in a new terms of service agreement w/a few months between the announcement and implementation.)

    Since FB is really propietarial, having them allow the intergration might be the hardest part, but game players could apply pressure and I think they would.

    That would take MySpace from dying into ICU.

    2.) Come down HARD HARD HARD on spammers, hackers and fake accounts. One of my biggest beefs w/MySpace and a major reason I don't even bother with it anymore is my comments and bulletins being raided by hackers w/fake IDs.

    2.a) Limit bulletins to say, 1 a day. Status updates will keep friends informed. Limit those as well.

    3.)Get rid of the *&^%$^&* graphics. Well, not rid of completely, but for heaven's sake limit their usage. I know it's called 'myspace' but my neighbor would have a fit if I put flashing neon signs up in my yard. (They'd move if I wasn't forced to take it down- see MySpace's marketshare for reference.)

    4.) No limit on friends, but limit adding to 5 a day. The rest have to wait 24 hours.Add another 5, wait again.

    4.a) Limit 25 adds per day (don't call them friends) for free business accounts.Same limit on bulletins. No reason for anyone, including bands/musicians to spam w/bulletins.

    4.b) Announce the changes and make a HUGE deal about it, because it would be a huge deal.

    At this point MySpace should be up and about enough to leave the hospital. During it's 6 month/annual check up, Dr. Marla advises:

    5.) Moniter user complaints like a pit bull. Not for 6 months. Not for a year, but from that point on. MySpace became an anarchy so most people who obey the rules left. The rest battened down the hatches and loaded their guns.

     

     

  • e-marketing for sensible folk's picture
    Mar 3 Posted 6 years ago e-marketing for...

    Cliff,

    When you mentioned "the remains of the Next Best Things," it made me wonder where Friendster is now.  Has it dropped off the face of the internet?  One would think that it must have. 

    But a quick Alexa check shows that Friendster still has a traffic ranking of 920 (and seems to be leveling out after a steady decline).  Alexa.com also notes that "18% of visitors to the site come from Indonesia, where it is ranked #93" and "it is also popular in the Philippines, where it is ranked #14." 

    These country rankings are significant when you consider that each of these countries has a relatively low internet usage penetration (12.3% for Indonesia and 29.7% for the Philippines compared to 77.3% in the U.S.) and relatively high growth rates (approximately 1400% for each of them for the past decade compared to about 152% in the U.S. for the same time period).  Thus, the growth potential there is still significant.

    It's not that I think Friendster will revive and take over Facebook, but these figures show that it's far from dead.  And consider that the young generation doesn't even know what Friendster is.  Considering Myspace is in a much stronger position, it's opportunity to reinvent and reinvigorate is stronger as well.

    By the way, another Alexa check shows that Myspace "is particularly highly ranked in the cities of Los Angeles (#5), New York (#5), and Chicago (#5)."  Hmmm... not so dead there, right?

    Thanks for comments Cliff!

    Anthony

    P.S. Nice hot coal analogy. 

     

  • e-marketing for sensible folk's picture
    Mar 3 Posted 6 years ago e-marketing for...

    Captain Barry,

    I immensely enjoyed reading your comments and suggestions, as well as those posted by everyone else.  I'm always amazed at the changes that occur in my thinking after a little interaction with a nice set of bright people.

    The comments from you and Cliff in particular make me think that there are a multitude of directions that Myspace could take to reinvent and turn things around.

    I'll wait another week and then compile a more organized list of all the suggestions and post it here.

    Thanks for your insights!

    Anthony

    E-Marketing for Sensible Folk (@sensiblefolk on Twitter)

  • e-marketing for sensible folk's picture
    Mar 3 Posted 6 years ago e-marketing for...

    After seeing the comment by Sean Percival from Myspace (I'm assuming it's really him?), I took a few minutes to look at his blog and see his new appointment as the "Director of Content Socialization" there.  I'd say that the job title itself is a strong argument for interactivity (i.e., socialization). 

    In his blog entry, he gives us some idea on his history with Myspace (one of the first 3,000 to sign up!) and, better yet, tells us that one of his primary tasks will be to help Myspace users share their best content.

    Sharing content is sensible!  (I think I read this in the last line or so of that article up there at the top of this page.)

    :-)

    Anthony

    E-Marketing for Sensible Folk (@sensiblefolk on Twitter)

     

  • e-marketing for sensible folk's picture
    Mar 3 Posted 6 years ago e-marketing for...

    Yikes!  We have the Top Dogs watching!  :-)

    (Do we dare post this link?)

    (And this one to Sean's blog?)

    Sean, you wouldn't be prone to giving us some hints at what the future holds, would you?  (I know, it's probably all confidential, but just a few hints even?)

    Thanks for letting us know you're here.

    Anthony

    E-Marketing for Sensible Folk

  • Mar 3 Posted 6 years ago Josh S (not verified)

    Another idea. Apple introduced Ping on iTunes but it's been a relative non-starter. Maybe there is an opportunity to integrate there and bring a huge amount of social music information into that system. Might be an easier conversation to have than with Facebook. Although just saying that Apple is easier to work with than Facebook makes me laugh.

  • RohitShanda's picture
    Mar 3 Posted 6 years ago RohitShanda

    Anthony,

    I came across this article from a link at your blog.  Thank you for posting it.  I have several thoughts regarding what you stated.

    First, you bring up an interesting point regarding integration of platforms.  Although right now we are seeing a great deal of linking across platforms, that is, you can Like, or Tweet, or Digg, regardless of where you are, we are not seeing true integration.  The kind of integration you're talking about will not be desired by Facebook in particular, but Facebook will not be able to stop it if a customer wants to integrate.  All that will have to happen is that the customer will provide their Facebook login information, much as we now provide our Gmail or Yahoo login information when we want to search for contacts on LinkedIn.  From there, the biggest challenge is that Myspace would need to be able to navigate the various webpages to capture pictures, comments, preferences and other materials.  This also is doable with the right kind of spider-type of program.  As the program maps the Facebook account, it will be able to recreate the same type of structure at Myspace.  If at the same time, Myspace were able to recreate a similar structure from Twitter, LinkedIn, Flickr, Tumblr, etc., it would be like having all of your social media using one login.  You would be integrated and interconnected.

    Second, although I see the point of some commenters that integration is not necessary, it is in my opinion the best option.  Going it alone will mean a niche strategy that Facebook will have the funds to crush, which they will likely do to keep their dominance maintained.

    Best regards,

    Rohit Shanda

  • Mar 3 Posted 6 years ago Sean Percival (not verified) Thanks for the tips :) Sean (VP Marketing at Myspace)
  • CliffFigallo's picture
    Mar 2 Posted 6 years ago CliffFigallo

    The history of online communication is littered with the remains of Next Best Things and that may be the natural way of the social Web. The times, the demographics, the miniaturization and the speeding up of the connection all offer routes to changing and improving today's Best Thing. I have a feeling that something of value will live on from what's left of MySpace.

  • Mar 2 Posted 6 years ago Edgardo (not verified)

    MySpace, sadly, in the mind of internet users, has become a synonymous of a "has been" social network.

    And I don't thinks there's a returning path from it.

    The best they could do eventually is to grab the value that its user data base may have, find a niche and rebrand the whole website with a name related to the niche, because "MySpace" is way to generic to be kept, at least they become a "social network for astronomy".

  • FGJohan's picture
    Mar 2 Posted 6 years ago FGJohan

    Anthony,

    That graph tells the story quite well.  I had no idea Facebook could have serious competition.  I will post more on this later in the evening.

    FG

  • Mar 2 Posted 6 years ago Kevin Condon (not verified)

    I would like to see myspace turn into a music hotspot.

    The only reason I still go on myspace is to check out bands and whatnot. If a company were to buy it out and use the same brand name but re amp it towards a music oriented site i think they would starting getting at least a steady amount of users.

    Keep the profiles for now, but start putting effort towards the music industry.

  • e-marketing for sensible folk's picture
    Mar 2 Posted 6 years ago e-marketing for...

    Jen,

    Your "off-the-cuff" comments may be right on.  I'd like to be in on the conversations that are going on behind the closed doors of all the potential Myspace buyers.  Just demand your cut of the action if they end up using one of your ideas!

    Anthony

    E-Marketing for Sensible Folk (@sensiblefolk on Twitter)

     

  • e-marketing for sensible folk's picture
    Mar 2 Posted 6 years ago e-marketing for...

    Martha,

    Thanks for your comments.  I should have included the graph for Tumblr (I'm putting it below).

    Source: http://www.alexa.com/siteinfo/tumblr.com

    I think Tumblr truly is the Next Big Thing to a lot of Facebook-is-so-yesterday users.  And if Facebook can be yesterday, perhaps there's still hope for Myspace.

    Anthony

    E-Marketing for Sensible Folk (@sensiblefolk on Twitter)

  • Captain25's picture
    Mar 2 Posted 6 years ago Captain25

    Cliff,

    I'm a die hard Myspace user.  I thought I was on the top of innovation, and I was when I think about it, when I signed up early on.  Rupert Murdoch's purchase was the start of its downfall, mostly I thin because people figured that when Big Business took over, it was time to move on.  (Anthony, like your reference to Tumblr as the Next Big Thing.)

    Had Murdoch kept the sassy image and not pushed so hard to make money so quickly, he could have owned the market and quashed Facebook before it had a chance to get out of its training pants.

    Unfortunately, we know how things went.

    So here's my suggestions:

    - Make a go for it WITHOUT Facebook by making Myspace the Anti-Facebook.

    - Make Myspace a CONVENIENT place to store materials for Facebook pages, like hosting photos, music, etc. so that people on Facebook have value in opening a Myspace account to go along with their Facebook account.

    - Push Myspace to mobile as the primary access point for the site.  Forget about us old dogs who can't read anything 3 inches from our faces.

    Anthony, enjoyed your article.

    Cliff, enjoyed your comments (and the other commenters as well).

    Captain Barry

  • Captain25's picture
    Mar 2 Posted 6 years ago Captain25

    @Anthony... I agree that integration would be one way to do it, but NOT integrating might do the job as well.  Not EVERYONE wants to be part of Facebook and I think that Tumblr is a good example of that.  If Myspace could position itself as the Anti-Facebook, it might stand a chance at renewal.  I think it would take a major refurbishing and a buyer who lets in some young, fresh blood.  But there's definitely a way to do it WITHOUT sucking up to Facebook.

    Captain Barry

  • CliffFigallo's picture
    Mar 2 Posted 6 years ago CliffFigallo

    Ultimately, it takes someone who is smart, bold and motivated to wrangle additional value out of a platform that has fallen so far out of the Like zone. There may be a hot coal in there, but someone has to sell its potential to become a fire again and then deliver on that potential. All three of you offered credible options, even most of Martha's intentionally funny ones. 

    I'd like to hear from some current and still enthusiastic members of MySpace. There must be some of them, right?

  • LisettePQ's picture
    Mar 2 Posted 6 years ago LisettePQ

    Anthony,

    Nice reporting here.  I'm still a user of Myspace as well as Facebook (and yes, I'm over 30).  There are a lot of reasons that people are still on Myspace and part of it is familiarity with the system as well as the connections to a lot of friends.  Most of my close friends are on Myspace (many on FB as well).  My family (kids included) are on Myspace as well.  I think whoever spends the money on buying it will have some ideas of what to do to keep it going.  The fact that News Corp had around 20 potential buyers right off the bat tells you something positive.

    I wouldn't bet against Myspace just yet everyone!

    As for ways to keep it going, I say appeal to the older crowd who doesn't want to be bothered by the young Facebook crowd.  The over 30 group is still strong an alive.  Myspace may never be #1 again, but it can still be viable and profitable.

    Take care,

    Lisette PQ

    P.S. Enjoy your blog. Thanks for letting us know about socialmediatoday.com

     

  • MJensen's picture
    Mar 2 Posted 6 years ago MJensen

    You're kidding me!  Myspace is still alive?  Are you sure?  Have you checked its pulse?

    Here are some not-so-serious additions to Anthony's and Jen's ways to save Myspace:

    7. Make it a social media museum (it already has bones and dust).

    8. Make it a social media burial ground (for friendster, bebo, and all the rest).

    9. Tell Facebook it will convert all Myspace accounts to Facebook accounts for 10 cents each. Take the money. Then run!

    Seriously, I don't know if it's even possible to save Myspace, but if it could be saved, I don't see how it could work without somehow linking in to the other social media sites.

    By the way, I was surprised that you mentioned Tumlbr as up and coming, but when I looked at their growth on the link you provided to Alexa, I see that they really are moving up.

    Martha

  • JenFrancis's picture
    Mar 2 Posted 6 years ago JenFrancis

    I'm not convinced that Myspace can be saved, but if it can, I agree that it's by somehow integrating with Facebook and the other social networking sites.

    My other quick (and not thought out) suggestions (I'll add to your three):

    4. Find growing markets in China, India, Russia, etc.

    5. Become a multi-player gaming site.

    6. They already have a reputation for people going there to "hook up" so capitalize on that and make it overt.

    Just some off the cuff thoughts!

    Great post Anthony!

    Jen

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