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How to Scale Relationship Building with Social Media [INFOGRAPHIC]

In a recent study of CMOs, Accentureused the term “Relevant experiences at scale” to describe the goal of social media marketing. I think this is an important term to internalize, because it hits on being relevant to the customer (most customers want Customer Care or deals from their brands, not to be #some BFFs), creating experiences that they want, and scaling it for profitability (social media marketing requires scale because of its inherent inefficiency).

HubSpot came up with this infographic, that demonstrates the need for social media scalability quite effectively. There is a limit to what a community manager or social media manager can do without (brace yourself) automation. I said it. Walgreens is an example of a business that weaves automation and human social media quite effectively, and one can imagine that the complexity of tools to augment social media engagement will continue to grows as these platforms (and our understanding of them) develop. As HubSpot so eloquently puts it: “You need the machine to power the love.”

I’m curious to know your thoughts on this infographic, on how to give relevant experiences at scale and social media automation.


By Mushi from Underground, United States [CC-BY-2.0], via Wikimedia Commons

Join The Conversation

  • Tatiana Aders's picture
    May 27 Posted 2 years ago Tatiana Aders

    Nice infographic, but I really loved the accenture doc you mentioned here!

  • leaderswest's picture
    May 27 Posted 2 years ago leaderswest

    Thanks Stephanie! Great insight about scalability.

  • May 27 Posted 2 years ago shbeckham

    This is an interesting way to show the need for scalability. Many small businesses need help to direct their social media efforts to the most valuable users and customers. Hubspot provides and interesting view into how scalability can help you to attract and, most importantly, maintain a loyal social media  customer base.

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