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“Access to Information” One of the Primary Forms of Influence You Once Had as a Sales Professional, is Virtually Gone.
We know that your ability to influence your buyer is key to closing sales. But, cold calling dead. People just delete your emails. Buyers are finding almost all the information they need online before ever contacting you, putting you at a significant disadvantage. “Access to information” one of the core values and forms of influence, you once had as a sales professional, is virtually gone.
How can Social Selling help increase your influence?
Social Selling Helps you Increase your Influence in Two Primary Ways
If your buyer is seeking information online, and they are, share valuable information online. Create your own content by starting a blog, share other people’s industry-related content on Twitter and participate in online communities like LinkedIn Groups.
Read the same information your buyer is reading so you know what they’re going to say when you actually talk to them. If you don’t, your buyer could end up being more informed than you are!
Create targeted prospect lists on LinkedIn and reach out to them via a mutual connection. Even if someone hands you a lead you should use your mutual connections to influence your likelihood of getting a call back.
If you haven’t integrated social selling into your sales practice, you aren’t optimizing your potential influence and you have an amazing opportunity just waiting for you to seize.