April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
March 26, 2015Feeling overwhelmed by the massive amount of customer feedback data you’re collecting? You’re not alone! Many businesses are struggling to find...
February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
Dec 10 Posted 1 year ago
Excellent article, Mike! Thanks for sharing.
Posting an effective tweet (to my way of thinking, at least) is a bit like trying to get a job... What's the purpose of an effective cover letter? To get someone to look at your résumé. And the purpose of a well-written résumé? To get that same person to consent to an interview. And the purpose of a well-structured interview?
Why, to get the job of course!
It's all about keeping things sharp, succinct and to the point. (And avoiding redundancy...hahahahaha!)
Jun 3 Posted 1 year ago
Thanks for the comment. Can't say I agree with not using links, I've not seen any evidence of Twitter users not wanting to see/click links? Can you back that up? On the poster thought, I kind of like the idea, but only as part of a mix of tweets and only if the poster is of a high quality. This could also be a very time-consuming practice. Are you seeing many people/brands etc doing this for blog posts? I also think it adds an uneccesary step for the user via an extra click (depending on their Twitter client).
On the ad front, I wouldn't advise spending budget driving people to your blog posts, unless that post is going to create a lead etc for the business. A lot of money could go down the drain in the attempt to just drive extra traffic - what is that traffic actually achieving.
I stand by my advise of short, sharp and informative tweets that make the user quickly understand what they will get from clicking a link, and reading the post etc it leads to.
Jun 3 Posted 1 year ago
The first step is to not include links.
Tweeters are becoming less amicable towards links. Make a poster with your blog URL and topic, upload it as a picture and nothing else. Way more people will click the picture to open it. Make a custom Vine video.
Twitter advertising/publicity campaigns are sometimes run by well-paid social media companies, but are so uncreative it almost is frustrating...
Granted in this situation you are handcuffed because you are trying to drive traffic to a website with no former repuation with the user. But with the audience you are targeting, you don't have to be very creative. If you're going for ad revenue buy a cheap retweet from an accounts title the post "The secret to Twitter success :o *link*" and you'll get plenty of hits.
It just depends on what you want to do and why you want to do it.