Dec 10 Posted 2 years ago
Excellent article, Mike! Thanks for sharing.
Posting an effective tweet (to my way of thinking, at least) is a bit like trying to get a job... What's the purpose of an effective cover letter? To get someone to look at your résumé. And the purpose of a well-written résumé? To get that same person to consent to an interview. And the purpose of a well-structured interview?
Why, to get the job of course!
It's all about keeping things sharp, succinct and to the point. (And avoiding redundancy...hahahahaha!)
Jun 3 Posted 2 years ago
Thanks for the comment. Can't say I agree with not using links, I've not seen any evidence of Twitter users not wanting to see/click links? Can you back that up? On the poster thought, I kind of like the idea, but only as part of a mix of tweets and only if the poster is of a high quality. This could also be a very time-consuming practice. Are you seeing many people/brands etc doing this for blog posts? I also think it adds an uneccesary step for the user via an extra click (depending on their Twitter client).
On the ad front, I wouldn't advise spending budget driving people to your blog posts, unless that post is going to create a lead etc for the business. A lot of money could go down the drain in the attempt to just drive extra traffic - what is that traffic actually achieving.
I stand by my advise of short, sharp and informative tweets that make the user quickly understand what they will get from clicking a link, and reading the post etc it leads to.
Jun 3 Posted 2 years ago
The first step is to not include links.
Tweeters are becoming less amicable towards links. Make a poster with your blog URL and topic, upload it as a picture and nothing else. Way more people will click the picture to open it. Make a custom Vine video.
Twitter advertising/publicity campaigns are sometimes run by well-paid social media companies, but are so uncreative it almost is frustrating...
Granted in this situation you are handcuffed because you are trying to drive traffic to a website with no former repuation with the user. But with the audience you are targeting, you don't have to be very creative. If you're going for ad revenue buy a cheap retweet from an accounts title the post "The secret to Twitter success :o *link*" and you'll get plenty of hits.
It just depends on what you want to do and why you want to do it.
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