Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
How To Write A Follow-Worthy Twitter Bio In 4 Easy Steps
Posted on November 8th 2011
It only takes 10 seconds. Your bio will be the determining factor, oftentimes, as to whether a user will want to follow you or not. It’s make or break.
We want to help your business use social media to improve your reputation and gain loyal followers. Among the bio do's and dont's, we have accumulated 4 important tips to consider to create a follow-worthy Twitter bio for you or your company:
1. Use your real name and an actual location. How do you want to be addressed if someone contacts you? Be authentic. Where do you want people to find you? Don't be cute. You do not want your identity and existence to be confusing to another user.
2. Add a profile picture. This is crucial in adding personality to your account and for improving return on interest. Please, whatever you do, change the Twitter default picture. This is "the modern business card" after all! Match the tone of your Twitter personality.
3. Be descriptive in your bio. Don’t write something in the bio that has nothing to do with you. Credited as one of the 20 all-time best Twitter bios, we know @cshirky is "Bald, unreliable and easily distracted." This is an original bio and perfectly fine (if that's what you want people to know about you). Be creative, have fun, but be precise.
4. Provide the URL to your website. This is very important because after you get a user to follow you, the goal is to direct them to your website or blog and learn more about your brand.
The main point of your bio is to help others decide if you are follow-worthy. Keep this in mind as your write your bio. Who do you follow? Someone with similar interests? Someone you can learn something from? We want to hear from you. And while you're at it, follow us @YourSocialMove.