Mar 30 Posted 3 years ago
Mike - good post, overall a solid plan. In an organization of any size, quite a bit of social media use is already happening, possibly "under the radar" with no formal coordination. So a couple of key pieces to a a strategy are drafting a social media policy for the organization (the master list of "shoulds and shouldn'ts" as well as "musts and mustn'ts" for social media use within the company) and an inventory of what's already in place (I spoke to one billion-dollar company where HR had set up a company Facebook page; the marketing group discovered it only through an external audit).
Also, make sure to update your stats. Facebook now has well over 800 million users. Twitter has close to 500 million total, though only about 100 million are classified as "active" users.
Mar 23 Posted 3 years ago
Not bad, but this misses out on the full integration of social media within an organisation.
Social media will impact every division within a business and every stakeholder community.
Include how you will integrate social media with shareholder reports, human resources, supplier & purchasing divisions, R&D and manufacturing, as well as the more obvious customer facing divisions and you will have a far better plan.
And cut out that generic "definition of social media" stuff. If any senior manager doen't get social media by now they have their heads in the sand. You don't get people like that to take their heads out unless you give them a hard kick.
Simply describe the opportunity for your organisation, the practical benefits that are possible and the increased market share you could achieve. The bottom line is what peoiple want to see. Then stick your neck out and go and achieve it.
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