May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 16, 2015The marketing landscape has changed: conversations about your brand happen 24/7 on social and you are expected to stay on top of it. The good ne...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Dec 25 Posted 2 years ago
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Nov 26 Posted 2 years ago
A very interesting post. It takes time to build reputation and thus your social media following. And i strongly agree with your last point - the idea of buying fb likes to boast off your fan base might sound cool, but these likes will surely not convert into genuine traffic whenever you post a link to your "artificial followers" :)
Aug 27 Posted 2 years ago
I'm not in the business of selling Facebook friends and Twitter followers, but I have no ethical problem with it and in fact, I think it can be a tremendous help to small businesses just getting started in social media to help improve their visibility.
1. How is buying followers really any different than any kind of offer-based promotion? How is it any different than offering free samples of a physical product? How is it any different from the old Columbia House "10 records for a penny" offer? Or free Ben & Jerry's ice cream one day a year? Or that KFC promot from a couple of years ago where they gave away free food? Advertising is spending money to gain attention. I just don't see how buying followers is any different.
2. "Don't hate the player; hate the game." Facebook's edgerank algorithm is a game, and the winners get more attention.
3. Seriously, who is hurt by it? Who is injured if a company has a 1,000 bought followers (not necessarily fake, just bought)? Really, if someone makes ANY kind of buying decision based on how many Facebook followers they have, they're an idiot. For that matter, anyone who buys Twitter or Facebook followers to impress potential customers is an idiot too -- it's PURELY for the purpose of increasing visibility, so that you can reach more real people and real customers.
Aug 25 Posted 2 years ago
Social media followers are very choosy nowadays. They don't just click and read unless the topics are really catchy. Sometimes, I tend to read posts from my friends only.
Aug 23 Posted 2 years ago
Great Tips Ellen. When I think about the articles that get me to click, they generally offer a bit of intrigue in the title and article. People love the latest on their favorite celebs. It seems to be a hot topic these days.