April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
March 26, 2015Feeling overwhelmed by the massive amount of customer feedback data you’re collecting? You’re not alone! Many businesses are struggling to find...
February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
Nov 9 Posted 2 years ago
I personally think that it's in most businesses' best interest to engage in someway with social media platforms. It really all depends on who their primary target audiences are when it comes to choosing a specific social media platform as well.
Small, and big, businesses have seen a lot of success with getting even more mileage out of their social strategies by using Postano, a social media aggregator. By bringing social media back to the business' website, you're engaging audiences that aren't reachable via social media; and they're still engaging with your content.