The Importance of Google+ for Marketers

CompuKol
Michael Cohn CEO, CompuKol Communications LLC

Posted on January 7th 2014

The Importance of Google+ for Marketers

Google Plus MascotTo many people nowadays, Google+ is still somewhat of an enigma. Sometimes, it is difficult to get attached to a given social media channel and to really understand how to leverage it to its fullest potential. Google+ is worth closer consideration.

The reasons why marketers are not sold on Google+

Many marketers have a variety of reasons why they don’t use Google+ or why they have never really gotten into using it in any profound way. Some of those reasons are:

  • Lack of convenience: To many people, Google+ may not seem as easy or convenient to use as other popular social media channels. It may simply be a matter of getting used to using it and just proceeding with it.

  • Complicated to learn: Some people have an issue with how long it takes to learn to use Google+ effectively. It may be true that there is a long learning curve to really get up to speed but the effort will definitely be well worth it.

  • The business owner cannot connect with his or her target audience: Because Google+ has not been around for as long as some of the other social media channels that have become so popular, the number of people who have connected may not be as great. However, more and more people are joining Google+ communities all of the time and if the business owner’s target audience members have not been connected up to this point, they can join easily and that issue will completely be eliminated.

If you consider the perspective of the marketer, it is easy to understand that Google+ may not be as “friendly” as some of the other social media channels to navigate, interact, etc. However, once the person learns how to use it, it will definitely be smooth sailing from there.

When it comes to the complexity factor of Google+, it is easy to understand that marketers (and all other people) would like to use social media tools that are as simple and straightforward as possible and they want to get the most that they can from their efforts. After all, business people generally have very little spare time and they definitely appreciate it when their time is being spent efficiently and effectively. To be perfectly transparent, even though the tool is very effective and very helpful to businesses, it does contain several different features and it will take some effort and time on the part of the marketer to learn everything that he or she needs to know in order to leverage it completely.

Beyond that, there is absolutely no reason for a marketer to not use Google+ for business. The excuse of not using it because the target audience members are not using the tool does not really hold any water. It is certainly easy enough to get the target audience to connect and to begin to interact with you. The many features that Google+ offers are so effective and they really will allow you to interact effectively with your target audience and to build your mutually beneficial relationship together. After all, social media can only succeed through relationships that flourish.

Search capabilities and Google+

Even if you are connected to many different social media channels, that doesn’t mean that you should forsake Google+.  If you do, you will be missing out on a tremendous opportunity to optimize your content for the search engines. If you share your blog content on Google+, it will be indexed more quickly and you can create greater amounts of blog content on the focused topics that are of interest to your target audience. If you are not sure about how to position your content, you can either get advice on keywords and key phrases of study independently and figure out which keywords and key phrases to use.

Listening and Google+

If your content is on Google+, you can monitor who is saying what about you and your business. You can set up alerts (right on your brand page) to notify you when anyone is saying anything about your business or about you. It is critical for you to be aware of the feedback, whether it is positive or negative. You will also have to evaluate each alert and decide which ones warrant a response from you.

Google and Google+

Google is used extensively and it has a strong connection to Google+. They really go hand in hand and you can really benefit from them. Google is so widely used that chances are very good that everyone is connected. You may be surprised at how much you can tap into between the two tools.

Using Google+ to create content

Google+ allows you to create content quite easily. There are many features that will enable you to create your content in a way that is highly appealing and can reach every person you have the desire to reach. The capabilities of the tool are astronomical and your content will be extraordinary as a result.

Conclusion

Google+ is an amazing tool for many business people and it is especially effective for marketers. If your inclination is to stay away from it, a little research will make you understand quickly that you can leverage the tool effectively and your business will succeed and soar to even greater heights because of it. If you haven’t made Google+ a part of your social media marketing strategy yet, it is time to consider it seriously. Google+ will help you to build credibility, position yourself as a subject matter expert, and strengthen your professional reputation even more than ever before.

CompuKol

Michael Cohn

CEO, CompuKol Communications LLC

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies. Mr. Cohn founded CompuKol Communications to help small businesses and Entrepreneur's distinguish themselves from their competition by building and boosting their visibility, exposure, reputation, trustworthiness, and credibility on the Internet.

CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility. Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity.

His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).

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