April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
March 26, 2015Feeling overwhelmed by the massive amount of customer feedback data you’re collecting? You’re not alone! Many businesses are struggling to find...
February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
Feb 6 Posted 1 year agoHi, ColleenIn my new article I'm sorting out sales KPIs. Instead of long lists of KPIs that one can find on Internet and that are in most cases pointless, I suggest to have a balanced view on sales KPIs:
What do you think? Does an approach suggested to KPIs in the article helps in comparison to having a plain list of KPIs?
- There are KPIs based on conversion rate that are great for process monitoring;
- There are leading KPIs like "Time to answer a prospect's query, hours" that influence sales outcomes directly;
- There are KPIs that help sales managers to see a big picture.