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When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
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Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
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Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth#SocBizShakeUp: Sandy Carter at The Social Shake-UpThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthOracle CEO Larry Ellison Takes New Role: What Does It Really Mean?
Study Shows SMBs in 5 UK Industries are Ready to Take on Social Media MarketingIs Your Small Business Doing Content Marketing Wrong?5 Free and Effective Social Media Tools Perfect for Small BusinessesWhat's on Our Bookshelves? Great Reads for Small Business Owners and Entrepreneurs
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Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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Insider Local SEO Tips
Posted on July 12th 2014
Greg Gifford, a self-described “Local SEO geek”, just put out a timely guide titled Everybody Needs Local SEO on the Moz Blog. He knows what he’s talking about because he does hyper-local SEO and manages social media for car dealerships all over the country. I love reading the voice of experience, especially when it is so helpful to the rest of us.
Basic Local SEO
From the first “Don’t Be A Local Search Weakling” to the last “Reputation Management Workout”, this is a simple exercise plan to beef up your local SEO muscles and get strong results. (It’s also reminiscent of the musclebuilding ads in all those comic books you read in junior high school.) Here’s the categories in the guide:
- Seven site elements for local SEO — tags, meta descriptions, embedded maps, etc.
- Beef up your citations — different spellings of your business name, address, and phone number will affect your rankings
- Easy citation workflow — practical suggestions for making it happen right
- Reputation management workout — how to increase positive reviews
The Reason Why Local SEO Is Important
If you have a business that is open to the public, you want the public to find you so they become loyal customers. You want them to keep coming back and tell their friends good things about your business. If the information about your business is hard to find or incorrect when they look up local options, your business suffers.
Even if you are hiring someone to manage your local SEO and other online matters, you should know why these factors matter to your bottom line. This is basic marketing stuff, because it affects the point of contact between you and potential customers.
Photo Credit: Local Search Tips/shutterstock