The air can be very thin in the executive conference rooms of large corporations.
How are those at the C-level maintaining their brands' reputations and dealing with crisis as news cycles continue to shorten because of Twitter and emerging platforms? And are there lessons for small- and medium sized businesses to be found in their travails?
In this conversation, Bill Wohl, who recently served as Senior Vice President & Chief Communications Officer for Hewlett-Packard, brings his experiences down to earth. Prior to joining HP, Wohl worked for 12 years at SAP, along with handling communications for Remington Arms, Decision One and two governors of the state of Delaware.
As if crisis communications isn't enough excitement, Wohl has served more than 25 years as a volunteer emergency medical technician and firefighter.
Facing up to screwing up, keeping crisis in perspective, creating an atmosphere for social transparency, what lies ahead for corporate communications and the other subjects we explore have relevance for companies of all sizes. We spoke in New York City at the recent Reputation Preservation and Crisis Communications summit sponsored by Ethical Corporation and Useful Social Media.
This convo is sponsored by:
Vitrue, an original Facebook Preferred Developer Consultant, is the leading social marketing platform facilitating relationships between brands and their fans across multiple social networks via its software-as-a-service solutions. Social marketers and agencies world-wide use Vitrue's Social Relationship Management (SRM) platform and its Publisher, Tabs, Shop and Analytics products.
Brandwatch is one of the world's leading social media monitoring and analysis tools, with offices in the UK, US, Germany and Brazil. Global brands and agencies use our tool to cut through the noise on the social web and find the conversation that matters, empowering decisions that improve their business.
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Neil Glassman is principal marketing strategist at WhizBangPowWow, where he delivers integrated social, digital and linear media solutions. Join his conversations on Twitter and Google +.