Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
Get Schooled by YouTubers: Content and Business StrategyHow to Build Your Brand on YouTube and Reach New CustomersThanks to Google, YouTube Is Now a Viable Channel in Any Social Media StrategyHow to Maximize Your YouTube Views and Subscribers [INFOGRAPHIC]
Technology & Data
New IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesTalking Strategy and Data with Shannon Lee of Precision StrategiesHarnessing Mobile Users: The Power of Big Data in Social AppsMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Integrating Social and Email Marketing
Posted on August 30th 2014
Recently I wrote an article about twitter and email marketing. The article was largely about using twitter lead generation cards to increase you email marketing list. I thought I would share a few more integration techniques to bond your email marketing and social media together.
DKIM and Google+
DKIM stands for DomainKeys Identified Mail. It is the process of validating an email send from a third party. Many email clients have started integrating DKIM to reduce the amount of SPAM and unauthorized email sends. If you are using a third party email marketing service you need to be asking if they have DKIM for their service.
How does this relate to Google+? Well, if you have a verified Google+ business page with verified URL all emails sent from that domain will show your Google+ account to the right of the email in gmail. This is pretty cool because it gives your reader the instant opportunity to connect with you on Google+.
Facebook and Twitter Social Buttons
Integrating share buttons in your emails give your audience the opportunity to easily share your content. In order to do this you first need to get a facebook and twitter share image. Then for the facebook image you link to:
Replace <url> with the url you wish for your audience to share. For the twitter button you have a few more options which I will go over, but again we link the image with the url below:
Replace <url> with the url you wish your audience to tweet. You can also include the text in the tweet by replacing <text> with the text you desire. Finally, you can include your twitter handle in the tweet by replacing <account> with your twitter handle.
Including these social buttons will increase your social presence, and also boost your click rates in emails. These can be great for newsletters because you have multiple opportunities to include them in your email.
I think it is important to know which social media platform your audience is most suited for, and really focus on that platform in your email marketing. For instance, a software company such as us will be less likely to have an engaged audience on pinterest, but have a much more engaged audience on twitter.
Why Social Integration
You may be wondering why you need to start thinking about social engagement in your email marketing. The short answer is because mobile is on the rise. Year over year we are seeing more people opening email on their phone or tablet rather than desktop. With this increase in instant email interaction as well as the rise of social media we need to start thinking about how to spread out our reach to accommodate the platform they are most apt to engage with.