Feb 6 Posted 5 years ago
This is an outstanding checklist. I'm one of those "broken record" bloggers who routinely complain about the lack of real audience value in web marketing content.
I also think it's helpful to come up with unique checklists for the different kinds of content you're producing, ie. evergreen, soft news, product descriptions, etc. A lot of times the different checklists borrow heavily from each other, which is expected. In the end, it's an important first step for content marketers.
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