May 6 Posted 3 years ago
Thanks for your positive feedback. You're talking perfect sense, especially with respect to limitation of resources. I've been in roles where I was alone, running a multitude of sites, and then others where I had a team of resources to depute to. What I learnt was that your attention is needed either way, whether you are operations + strategy or just the latter.
when approached by community members to help build their social presence, my advice is always to learn the work I do for them so they can sustain without my involvement because I am a believer in organic strategies, the kind we keep human-first approach with. What I mean is, our audiences are not just numbers, rather they represent individuals with feelings, likes, dislikes, opinions. It's important our social presence reflects that across, so quality over quantity any day.
Have a good one.
May 6 Posted 3 years ago
Thanks for your comment. I couldn't agree with you more. Although my article's focus was on the selective process we should apply when choosing platforms for social presence, the mix between offline and online is like yin and yang for any outward facing business/product/individual.
I always tell my audiences that the offline is a prerequisite for the online - also helps us remember we are uman at the end of the day, not binary numbers.
Please give my new article a read and share your thoughts > http://socialmediatoday.com/jjbaybee/1430796/targeted-advertising
Dec 7 Posted 4 years ago
While social media marketing has turned into one of the cornerstones of many businesses’ marketing campaigns, traditional methods should never be ignored.
Dec 6 Posted 4 years ago
I've got to say that that's an interesting article. There are lots of social media platforms out there these days - so many that it can be a bit bewildering. And just trying to post a single thing on each can take a long time. Let along keeping it fresh!
My thought is that we want to communicate certain messages to our public, no matter where they are. But you can't post the exact same thing on each platform. That makes it look weird to the google spider, and bores your followers too.
The question is whether purely focusing on fresh content is going to win the day, or focusing on a mix of fresh content and wide dissemination of it. Because let's face it, when you're a small company, you don't have as many resources (probably only yourself) with which to do the marketing side. You can either write a new content, or spin the content you've got a bit.
Sort of like the old contest between quality vs quantity.
Webinars On Demand
January 25, 2017While we’ve had access to the Internet since the early 1990s, we’ve only started to experience the full effects of its disruption on public rela...
December 07, 2016It's finally happened, social media has grown up and sold out. And it's awesome. For digital marketers, the maturing advertising options on soci...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...