Keeping it Clean on Your Facebook Page

Lauren Mikov
Lauren Mikov Social Media Consultant, The Social Stage

Posted on May 4th 2011

Allowing fans to contribute wall posts and comments creates dialog, but fans are unpredictable creatures. Here are some simple steps for page administrators to keep their pages clean:

  1. Profanity Filter - Facebook's profanity filter can be set to Medium or Strong to automatically disallow use of "the most commonly reported words and phrases marked as offensive by the broader community."
  2. Moderation Blocklist - Additional undesirable words can be blocked through the moderation blocklist text box, separated by commas. 
  3. Posting Policy - Page administrators can use a posting policy (in a Note or on the Info tab) to show fans and others that they are moderating content on the page. Policies should clearly state what type of content is discouraged (ie positive discussion) and what will be removed or reported (harassment). Such a policy can be as simple as City University of Seattle's: "City University of Seattle welcomes active participation on the CityU Facebook Page. However, we reserve the right to remove Spam or inappropriate posts."
  4. Watchful Eye - Admins should keep an eye on the page to monitor user posts and comments and respond accordingly. This is a good practice in general, but when it comes to moderating inflammatory or inappropriate posts or comments, it is essential. Such vigilance is especially important because users can get around the Moderation and Profanity Blocklists by tagging pages using the @ symbol.
Lauren Mikov

Lauren Mikov

Social Media Consultant, The Social Stage

I'm a social media manager who loves representing brands I'm passionate about and talking shop about social media. Find me on Twitter at @lpmikov.

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Comments

jonbarilone
Posted on May 5th 2011 at 2:46PM

::LIKE!::

If you want real-time updates of posts to your Page's Wall: enable email notifications in your Page's settings, use HootSuite, or sign up for Hyper Alerts. (I like HyperAlerts--they're prettier than the plain text emails from Facebook)

Be careful when adding words to the customizable Moderation Blocklist. Short words like "ass" may seem good to include, but that will filter out any word that includes a-s-s like "class" or "assume."

Posted on May 5th 2011 at 7:53PM

Regarding your point about posting policies, I think Intel's policy is a good model to follow:http://smartblogs.com/socialmedia/2011/04/25/spotlight-on-business-to-business-inside-intels-facebook-attack-strategy/

 

Posted on May 6th 2011 at 1:37PM

It doesn't support Facebook Pages yet but there is a new service that can be used for individuals' accounts.  It is called Reppler and it can be found at www.reppler.com.