How do successful organizations streamline their social management? Can one tool really do it all? We'll answer these questions and more on the next #SMTlive webinar. Register now!

The Keys to Branding Your Twitter

Does your business have a Twitter profile as a part of your social media strategy? How much work has gone into that profile? As a part of the strategy, it’s important to consistently post, engage with your audience and keep up with current trends. However, something you might not think about is branding your Twitter.

Your brand is the most important part of your business. Bringing that brand to your social media pages can be a key identifier for your audience. So how can you keep your Twitter page branded and why is it important?

Each company is different, and with Twitter, there are three things available to help brand your page. You can have a background image, a header image and your profile picture.

It’s important to keep your content and your branding fresh, current and updated. When it comes to branding a Twitter page, you can give your page a creative look or use your background and header as a timely spot for a campaign or upcoming promotion. Here are a few examples.

Coca-Cola makes their background look blended with their header image, while keeping their brand voice and having their Coke bottle profile picture stand out.

Coca-Cola Twitter page

Disney Pixar keeps their profile current, promoting the new release of an upcoming DVD in October. 

Disney Pixar Twitter page

Caribou Coffee promotes Breast Cancer Awareness Month with their promotion of Amy’s Blend Coffee, which they started 18 years ago as a tribute to its original roastmaster who lost her battle in 1995. 

twitter branding

So maybe your business can ask itself, what are some creative and effective ways to keep your Twitter page branded?

Join The Conversation

  • Oct 10 Posted 1 year ago reputationllc

    Great informative article on branding on Twitter!

Upcoming Webinars

  • August 19, 2015
    Hear from Chris Kerns, Author of Trendology, about the latest findings from the Spredfast Research team and their series, The Smart Social Repor...
  • July 14, 2015
    Today's customer is being pulled in many different directions at once, with buying opportunities at every turn. How can you break through the no...

Whitepapers

  • May 27, 2015
    Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are mo...
  • May 20, 2015
    In today's marketplace, social media is an integral component for any growing business. But in order for your business to see return on its...