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Nov 3 Posted 3 years ago
I agree with most of your points, but disagree with your premise that Klout et al are a permanent fixture of the social media landscape. Klout, I feel, thinks it is selling a solution when they really have a feaure. Most social media monitoring tools of any worth have in them a way of determining salience, aka influence. Most search engines will get there soon too. This is where this "feature" belongs, in a context that has some value.
I agree too that the secret sauce algorithms are plainly faulty, but then the validity of all these systems is suspect -- when it comes down to it, was is "influence" anyway???
Finally, there's a bigger issue with Klout - they may be measuring the wrong things entirely. Individuals alone only rarely make a difference; social media is a collective phenomenon and it is the crowd -- or often the mob -- that matter:
Thanks again, great post.