Nov 3 Posted 5 years ago
I agree with most of your points, but disagree with your premise that Klout et al are a permanent fixture of the social media landscape. Klout, I feel, thinks it is selling a solution when they really have a feaure. Most social media monitoring tools of any worth have in them a way of determining salience, aka influence. Most search engines will get there soon too. This is where this "feature" belongs, in a context that has some value.
I agree too that the secret sauce algorithms are plainly faulty, but then the validity of all these systems is suspect -- when it comes down to it, was is "influence" anyway???
Finally, there's a bigger issue with Klout - they may be measuring the wrong things entirely. Individuals alone only rarely make a difference; social media is a collective phenomenon and it is the crowd -- or often the mob -- that matter:
Thanks again, great post.
Webinars On Demand
May 09, 2017With all of the technologies available to marketers today, have we lost that personal touch? Join VP of Content Marketing for ON24, Mark Bornste...
April 05, 2017In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...