May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Nov 3 Posted 3 years ago
I agree with most of your points, but disagree with your premise that Klout et al are a permanent fixture of the social media landscape. Klout, I feel, thinks it is selling a solution when they really have a feaure. Most social media monitoring tools of any worth have in them a way of determining salience, aka influence. Most search engines will get there soon too. This is where this "feature" belongs, in a context that has some value.
I agree too that the secret sauce algorithms are plainly faulty, but then the validity of all these systems is suspect -- when it comes down to it, was is "influence" anyway???
Finally, there's a bigger issue with Klout - they may be measuring the wrong things entirely. Individuals alone only rarely make a difference; social media is a collective phenomenon and it is the crowd -- or often the mob -- that matter:
Thanks again, great post.