April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
March 26, 2015Feeling overwhelmed by the massive amount of customer feedback data you’re collecting? You’re not alone! Many businesses are struggling to find...
February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
Feb 17 Posted 3 years ago
While I respect LinkedIn a lot, and think it's very viable in certain niches, I haven't seen the success on LinkedIn that I've seen on Twitter and Facebook even for a variety of purely B2B projects. I think that way too many folks still unfairly see Facebook as a mere toy. Between all of the big brands trying to promote their Facebook pages even in TV and magazine ads, the sheer number of companies listed at http://www.buyfacebookfansreviews.com that do nothing other than promote business pages, and the way that the market is reacting to Facebook's IPO, we know that they're getting significant traction even within the business sphere. I have tried many experiments with LinkedIn in a variety of business sectors and have just never found nearly the same uptake as I would within other social networks. Maybe I'm an outlier and maybe others have some better success there than me, but that's been my experience with LinkedIn since day 1.
Feb 10 Posted 3 years ago
That is absolutely true that business industries already recognize the role of social media in finding more customers in their specified niche. The most famous would be facebook and twitter. Te LinkedIn however is also very effective of establishing partnership among professionals. Tis I would supposed a good avenue for Advertisers and publishers to conncet each other for a common professional favors.
Feb 9 Posted 3 years ago
LinkedIn is business mondays.
Facebook is casual fridays.
Twitter is email.