LinkedIn Best Social Platform for Lead Generation?

Mac Ocampo
Mac Ocampo Social Media Manager, 4Community

Posted on February 9th 2012

LinkedIn Best Social Platform for Lead Generation?

It’s a given that most businesses have established a following on social networks such as Facebook and Twitter. B2C companies have broadened their marketing reach as they embrace social media strategies to capture their target niche. Social networks are made for customers, but every social platform isn’t for every company. For instance, B2B companies can’t possibly acquire leads and enhance client acquisition by simply creating a Facebook page or thinking like a publisher using Twitter. While social networks can boost brand awareness, such approach is too casual for a B2B company. A B2B company can’t gauge the efficiency of their social accounts in drawing leads by simply having a presence on Facebook or Twitter. 


Recently, a study by HubSpot reported that LinkedIn generates the highest visitor-to-lead conversion rate at 2.74%. HubSpot used over 5,000 businesses for the study, and reveals that LinkedIn conversion rate is actually 3 times higher than both Facebook (.77%) and Twitter (.69%). It’s also interesting that LinkedIn’s conversion rate overwhelmed social media as a channel overall. This means that the traffic that came to the business’ websites via social media resulted to a mere .98% conversion rate compare to LinkedIn’s 2.74%. These are surprising figures considering that more businesses are using Facebook’s advertising platform.

  Image via HubSpot

I’ve always perceived that Facebook has become a destination-location for brands and consumers. But with LinkedIn, it’s all about being professional and doing straight-up business. Whenever a person spends time on LinkedIn, the focus is always on how to enhance personal branding or increase lead generation. If an intern spends more time than a business on LinkedIn then that business is missing out on a lot. It’s about time your business establish a presence on LinkedIn. In this age of social business, a LinkedIn profile is your business card!

Is your company engaging enough on LinkedIn? Are your current strategies efficient enough to increase lead generation?

Mac Ocampo

Mac Ocampo

Social Media Manager, 4Community

"Mac here. I used to be a shy boy but social media changed it all. I handle social media campaigns and manage social CRM for clients."

Mac believes that human emotion is an invaluable asset that fuels communities. 

 

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Comments

LinkedIn is business mondays.

Facebook is casual fridays.

Twitter is email.

 

That is absolutely true that business industries already recognize the role of social media in finding more customers in their specified niche. The most famous would be facebook and twitter. Te LinkedIn however is also very effective of establishing partnership among professionals. Tis I would supposed a good avenue for Advertisers and publishers to conncet each other for a common professional favors.

While I respect LinkedIn a lot, and think it's very viable in certain niches, I haven't seen the success on LinkedIn that I've seen on Twitter and Facebook even for a variety of purely B2B projects. I think that way too many folks still unfairly see Facebook as a mere toy. Between all of the big brands trying to promote their Facebook pages even in TV and magazine ads, the sheer number of companies listed at http://www.buyfacebookfansreviews.com that do nothing other than promote business pages, and the way that the market is reacting to Facebook's IPO, we know that they're getting significant traction even within the business sphere. I have tried many experiments with LinkedIn in a variety of business sectors and have just never found nearly the same uptake as I would within other social networks. Maybe I'm an outlier and maybe others have some better success there than me, but that's been my experience with LinkedIn since day 1.