LinkedIn Company Pages: 5 Things You’re Probably Not Doing

BradFriedman
Brad Friedman President, The Friedman Group, LLC

Posted on November 1st 2012

LinkedIn Company Pages: 5 Things You’re Probably Not Doing

 

I’m guessing there are features of the LinkedIn Company Pages you are not aware of. If you want to use your Company Page to generate leads or referrals, it’s time to take advantage of the feature-rich LinkedIn Company Page.

Multiple-Audience Messaging
I am probably most excited about LinkedIn’s newest feature – multiple-audience messaging. This feature now allows businesses to select the demographic that will see its message when they visit your LinkedIn Company Page. You can now create multiple messages targeted at specific audiences. For example, you may craft a message for the c-level user who visits your page and an entirely different message for a manager from the same company. Or, you may craft different messages for people in different parts of the country or the world.

Products And Services
Take advantage of the opportunity to list your company’s products and services on your LinkedIn Company Page. Use photos whenever possible. The beauty of this section is that people can leave recommendations for your products and services right on the page. We all know how important recommendations are in today’s market. People want to know what other people think about your product or service.

Beta Test Site
Your LinkedIn Company Page is a great place to test out your latest advertising strategy. Say you’re about ready to run a new marketing campaign that involves landing pages, or you just want to drive traffic to specific pages of your website. LinkedIn allows you to create three different Headers at the top of the Products and Services page. Each of these Headers can have a unique URL that takes a visitor directly to your landing page or website. This is a great way to beta test a marketing campaign or just drive traffic to a landing page or your website.

Upload A Video
Did you know that for every product and service you put on your Company Page, LinkedIn allows you to upload a YouTube Video that is embedded on the page itself? Video is a great way to tell visitors about your product or service. Be sure to keep it short! Think about including a call-to-action in your video so prospects know how to take the next step toward engaging your services.

Share An Update
Drive engagement by posting and update to your followers on your Company Page. This is not the place to share information about you recent vacation or where you went for lunch. Think about adding value to your follower’s day. Share an interesting article or blog post either written by you or a third-party. Share a link to an ebook or a webinar of interest. Promote an event or a discussion going on in a LinkedIn Group. Use this opportunity to engage your followers. LinkedIn is a “social” network. Be social, but be professional.

By taking advantage of these 5 tips you are likely to see your company’s followers grow and engagement on your page will grow too. Both these things will eventually result in prospects, leads, customers, clients and revenue. Give it a try and let us know how it works for you.

Go ideas of your own that you’re willing to share with others about how best to use the LinkedIn Company Page? Leave a comment.

 

BradFriedman

Brad Friedman

President, The Friedman Group, LLC

Brad Friedman is a “Recovering Attorney” living in Denver, Colorado. In 2010, Mr. Friedman parlayed his passion for technology and his business, legal and marketing savvy into the creation of The Friedman Group, LLC. Brad has developed a group of highly skilled people to work with individuals and businesses to develop strategies that enhance their online presence and engage clients, prospects and referral sources through the power of inbound and social media marketing.

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Comments

Kent Ong
Posted on November 3rd 2012 at 6:31AM

Thanks for the tip, Fredman. Just curious what Recovering Attorney does?

BradFriedman
Posted on November 3rd 2012 at 11:51PM

This "Recovering Attorney" runs a marketing company that works with profesionals and businesses to take advantage of the power of social media marketing. I leverage my background to work with people in regulated industries to use social media and keep out of trouble. Thanks for taking the time to read my blog post Kent!

Kent Ong
Posted on November 4th 2012 at 5:55AM

Thanks for your explanation. Have a good day. :)

 

Rhonda Marable
Posted on November 27th 2012 at 8:54PM

Cool, Brad. Do you think that people aren't doing it because of the time it takes or because they didn't know that they could. The changes to the company pages are relatively new, right?

BradFriedman
Posted on November 28th 2012 at 3:57PM

Rhonda, some of these changes are new and time is always a factor. I think people aren't sold on the effectiveness of really using the platform. I think there is a feeling that "I know I need to do this," but there really isn't always a 100% buy-in or commitment. And because of that people don't take the time to learn what is available and how to really take advantage of it. In many cases it comes down to money. Do I pay a consultant to do this? Do I take someone inside my organization away from what he/she is already doing and have them do it. In the end it costs time and money and because there is a lack of buy-in, people aren't making the commitment. Unfortunately, I think many many businesses are going to have tolearn the hard way and then there is going to be a scramble to catch up.

Thanks for taking the time to read the post!