Mar 1 Posted 4 years ago
Nice post! I would add: http://networkingexchangeblog.att.com/ AT&T Networking Exchange blog
Sep 7 Posted 8 years ago FYI - the list has grown to 200+ brands. The original lives at Being Peter Kim and is expanding regularly.
Sep 4 Posted 8 years ago
Thanks Peter for a great effort in compiling this list of social media examples.
If I may suggest, there may be a couple of ways of deriving more value from this list:
1. Providing cross-industry comparisons
The adoption of social media will vary substantially by industry based on their customer centricity. More insight would be gained by comparing players within an industry. As a modest example, please take a look at my comparison of Oracleâ€™s use of social media vs. SAP.
2. Inclusion of all sizes of businesses
Social media is no different than other new media. Early adoption and innovative examples are often found with mid-size and small players. I think we all have the tendency to gravitate to the household names to illustrate social media examples, but these companies often are laggards. For example, my alma mater Dell launched a substantive social media effort only after losing market momentum, experiencing customer satisfaction issues and flaming laptops.
All that being said, I would be pleased to collaborate on this list to reflect some of my recommendations.....cheers!
Sep 3 Posted 8 years ago Perhaps the use of social media in online political marketing is a good way to expand your analysis. In the United States the next two months provides a lot of elections and online marketing to examine.
Sep 3 Posted 8 years ago Eeek, Peter, how much time did you take to compile this? Very useful!
Sep 3 Posted 8 years ago Great idea brining game mechanics to the mix. Keep up the good work, Pete!
Sep 3 Posted 8 years ago Wow,
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