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A List of Social Media Marketing Examples

I've been thinking about how social media works.  For example, applying game mechanics to understand participation, thinking about users vs. customers, and deconstructing ego traps in PR campaigns.  This analysis makes me wonder if social media marketing matters and if so, does it scale.

I thought you might benefit from some of my background research on these topics.  And I'd appreciate your help in curating this list by providing more details and submitting additional cases.

>> Last update: 3 September 2008
>> Total brands: 123

Examples of companies using and being used by social media marketing:

[Notice anything missing?  Leave a link and description in the comments below.  I'll add to the main list on a periodic basis.]

1 Jeremiah Owyang's A Chronology of Brands that Got Punk'd by Social Media
2 Mashable's 35+ Examples of Corporate Social Media in Action
3 Forrester's Groundswell Awards, 2007 and 2008
4 Mack Collier's Company Blog Checkup Series
5 Social Brand Index - Twitter

Join The Conversation

  • Mar 1 Posted 4 years ago jags

    Nice post! I would add: AT&T Networking Exchange blog

  • peterkim's picture
    Sep 7 Posted 8 years ago peterkim FYI - the list has grown to 200+ brands.  The original lives at Being Peter Kim and is expanding regularly.
  • Sep 4 Posted 8 years ago RobertLesser

    Thanks Peter for a great effort in compiling this list of social media examples.

    If I may suggest, there may be a couple of ways of deriving more value from this list:

    1.       Providing cross-industry comparisons

    The adoption of social media will vary substantially by industry based on their customer centricity.   More insight would be gained by comparing players within an industry.  As a modest example, please take a look at my comparison of Oracle’s use of social media vs. SAP.

    2.       Inclusion of all sizes of businesses

    Social media is no different than other new media.   Early adoption and innovative examples are often found with mid-size and small players.   I think we all have the tendency to gravitate to the household names to illustrate social media examples, but these companies often are laggards.   For example, my alma mater Dell launched a substantive social media effort only after losing market momentum, experiencing customer satisfaction issues and flaming laptops.  

    All that being said, I would be pleased to collaborate on this list to reflect some of my recommendations.....cheers!

  • Sep 3 Posted 8 years ago RickReno (not verified) Perhaps the use of social media in online political marketing is a good way to expand your analysis. In the United States the next two months provides a lot of elections and online marketing to examine.
  • ariherzog's picture
    Sep 3 Posted 8 years ago ariherzog Eeek, Peter, how much time did you take to compile this? Very useful!
  • Sep 3 Posted 8 years ago CameronSoong Great idea brining game mechanics to the mix. Keep up the good work, Pete!
  • Sep 3 Posted 8 years ago DrSallyWitt Wow,

    Extensive list.

    Great job,


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