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May 27 Posted 1 year ago
Thank you Shane.
I admit I also used to think that bright colors were a sure way to get a female consumer’s attention. Perhaps like you imply, the best way to market to the female consumer (and the male consumer for that matter) is to say the reason the product is good and how it can be useful to the consumer. For instance:
This product is great because it has these features. You will find it useful for the following applications.