Mobile Marketing in 2013: Stats and Figures [INFOGRAPHIC]

Jose Antonio Sanchez
Jose Antonio Sanchez Marketing Manager, Uberflip

Posted on May 16th 2013

Mobile Marketing in 2013: Stats and Figures [INFOGRAPHIC]


The majority of companies can’t determine if their mobile efforts are effective. That is one of the key takeaways from Uberflip's latest infographic titled Mobile Marketing in 2013: Stats and Figures, which illustrates how brands are leveraging mobile channels, current trends and future projections for mobile marketing.

“The numbers are startling – the majority of companies admit to not having a mobile strategy, and my guess is that those who think that they have a mobile strategy are misinformed. They think that simply having an app or a mobile-friendly website suffices for a strategy,” says Neil Bhapkar, Uberflip's VP of Marketing. “Fortunately brands are starting to get wise with things like responsive design and HTML5 web apps vs. native apps, and marketers are allocating more and more budget to mobile advertising.”

Key takeaways:

  • Only 25% of brands have a mobile strategy [Econsultancy].
  • 45% of companies rely solely on desktops sites to showcase their content [Adobe].
  • When it comes to creating mobile websites, two design trends are dominating the market: device-specific and responsive design [Trighton Interactive].
  • Mobile ad spend has quadrupled since 2009, and it is expected to keep growing at the same pace for the next 2 years [Business Insider].

Mobile Marketing Infographic

Jose Antonio Sanchez

Jose Antonio Sanchez

Marketing Manager, Uberflip

Jose is a seasoned professional with 8 years of experience in online marketing, traditional marketing and cross-platform content with a design edge. He has successfully worked with public and private sector brands such as Uberflip, Wella and the Governement of Ontario, Canada.

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Comments

With just about everyone having some type of smart phone these days, I think it's really important for marketers to push their mobile brand whenever they get a chance to. They just have to make sure that their mobile apps are functional and user friendly. An app with bad reviews will prevent people from downloading the app, so companies have to make sure that their app is working well right from the get go.

Good section on ranking for searches on Apple and Google Apps store.  My team plans to put this info to use.  We'll get back to you on the effectiveness of our implemetation of your tips to rank!

With so many people walking around with smartphones in their pocket any company not using mobile marketing strategies is missing out on a huge section of their target market.  Also with the intorduction of mobile wallets it is getting even easier for companies to push coupons and loyalty cards to their consumers through apps like Passbook.  This technology gives businesses the ability to automatically push coupons to their consumers with no paper or hassle for the consumer giving higher roi on coupons and higher loyalty to those businesses.  

Great infographic! With the  rapid increase of smartphone users it is so clear that businesses can now target potential customers with effective mobile website design. I got some helpful tips from this site: http://www.mobilemarketingny.org

 

I did not know that just 7% of companies have their own app. I think that the rest percentage of that pie will go mobile with their own publications, since mobile publishing is more and more accesible even for very small players. Saying this I think that 2014 will be a year of digital publishing on mobile devices. 

By the way Jose, very nice infographics!