Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
More Search Visitors with Rel Author
Posted on August 5th 2013
Every Sunday, I identify one priority marketing task for Pushing Social. I’ve been doing this for three years and it has worked very well. The secret is focus. I can’t ignore or get overwhelmed by one task.
I’ve looked over my past list and realized that these one-a-week tasks are still relevant and effective. So I’ll share them with you every Sunday.
The tips are short and concise. When possible, I’ll add reference posts and articles to help you implement them.
Add Rel Author To Posts for SEO Boost
Have you noticed that some search engine results have the author’s photo placed beside them? This enhancement leads to more people clicking on the results with photos. It’s genius and easy to do.
Google looks for verification that the search engine result can be attributed to you. Rel Author is a tag attached to posts and pages that signals that the blog post is linked to an individual. When Google sees the tag, it looks for a match on Google+. If it finds the link, Google will grab the author’s Google+ profile photo and add it to the search result.
How to do it
You’ll need to register with Google+. Next, download and install this free Rel Author plugin called Social Author Bio. This plugin will walk you through setting up your Rel Author tag.
Studiopress, my go-to WordPress theme designer includes Rel Author capabilities into their themes.
It took a couple of days for my mug shot to be shown when I implemented the Rel Author tag. As advertised, I saw an increase in visitors from Google.