- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
My Vine Experience with Twitter's Micro-Vid Sharing App
Posted on January 25th 2013
If fun could be crammed into 6 seconds of video, they would call it Vine.
Vine is to Video what Instagram is to Photos. No, seriously. Vine is an easy to use video-sharing app that’s intuitive as much as it is fun. My first experience with the nimble app was a positive one. In a few seconds and a brief tutorial, I was creating 6 second videos, equipped with Guy Richie style jump cuts and HD camera focus.
Scorsese, take heed.
Vine is a smartphone app (only available on the Apple Store for now) that allows the user to share six-second looping videos with their friends on the same available social media networks. Vine was recently acquired by Twitter, thus the big media push online. Recording videos with Vine is as simple as holding down your finger on the screen. Once you lift your finger, the recording is paused. This makes it an effective tool for creating a “storybook” experience, allowing users to edit together a six second narrative with several jump cuts.
For example, a chef might show a small clip of his ingredients in the first few seconds. Then, he lifts his finger to pause the video. Next, he records himself stirring the batter, then lifts his finger again to pause it. For the final couple of seconds, he records the final dinner on its plate. It’s genius!
Vine separates itself from other apps like Viddy and Socialcam with it’s jump cut style recording and ease of use, not to mention the support of the 300 pound gorilla in the room, (or should I say whale) Twitter. The experience is strictly mobile right now, but users don’t need a Twitter account to participate.
When you download Vine, the main feed populates on your screen equipped with editor’s pics of the top videos. You can also add your friends from Facebook and Twitter who have Vine accounts, as well as post your Vine updates to those platforms. However, it seems Vine is still working out some kinks because it crashed a few times when I tried to do so.
Videos automatically begin to play and loop as you see them, and navigating is as easy as scrolling through Instagram. Overall, Vine is a fun way to capture quick videos and with the support of Twitter, we could finally see a micro-video sharing app with some real earning potential.
Download the Vine app on the Apple app store!