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Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Posted on August 8th 2014
In the wake of John Oliver’s epic rant against native advertising on his show, "Last Week Tonight" (second video, below), Robin Carey and I sat down to discuss the implications. We talked about whether or not Oliver’s claims were justified, as well as the challenges and opportunities that native advertising presents to media brands and advertisers alike. At the heart of the debate: is there such a thing as “good” native advertising? If so, what does it look like? Or should the whole practice be filed under the heading of “deceptive practices”?
Let us know your thoughts on the matter in the comments below, or find us on Twitter @simonpearcelive and @robincarey. Here's our conversation:
John Oliver's "Last Week Tonight" clip: