Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]

Posted on August 8th 2014

Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
In the wake of John Oliver’s epic rant against native advertising on his show, "Last Week Tonight" (second video, below), Robin Carey and I sat down to discuss the implications. We talked about whether or not Oliver’s claims were justified, as well as the challenges and opportunities that native advertising presents to media brands and advertisers alike. At the heart of the debate: is there such a thing as “good” native advertising? If so, what does it look like? Or should the whole practice be filed under the heading of “deceptive practices”? 
 
 
Let us know your thoughts on the matter in the comments below, or find us on Twitter @simonpearcelive and @robincarey. Here's our conversation:
 
 
 
John Oliver's "Last Week Tonight" clip:
 
Simon Pearce

Simon Pearce

Founder, Fabric Branding

Simon has over 14 years experience in brand strategy and brand experience design. He works with his clients to help define and execute brands for the digital age. Simon believes in taking a practical and cross-disciplinary approach to defining and implementing brand strategy. Over the years, Simon has worked with a wide variety of clients, across industries, to define and develop their brands. Past clients include Verizon Wireless, AT&T, Intel, 3M, Stanley, Red Robin Gourmet Burgers, The Weather Channel, Samsung, ITT Corporation, Alcoa, The Vitamin Shoppe, Student Achievement Partners and Transitions Optical Inc.
 

 

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