New Social Media Statistics You Need to Know

Monica Romeri
Monica Jade Romeri Founder and CEO, Darwin Digital Content

Posted on February 18th 2014

New Social Media Statistics You Need to Know

The pace of modern life is faster than ever, and social media seems to evolve at the speed of light.  If you are like most business owners and marketers, your life is fast-paced and always busy.  Because your available time is finite, it is crucial to invest in your social media presence in ways that will yield the greatest ROI.  The social mediasocial-media-marketing-statistics landscape can change dramatically in a relatively short period of time.  To excel at social media marketing, you need the latest, most relevant data at your fingertips to make informed decisions and create captivating, information-rich content.  Jeff Bullas recently published statistics that provide valuable snapshots of current social media trends, which I will share and discuss now.

Big-Picture Statistics

Social media use is now widespread, mainstream, and more influential than ever.  With social signals increasingly influencing search rankings, expanding and enhancing your social media presence can significantly amplify your reach and rate of lead generation.

  • 72% of all Internet users are now active on social media

  • 89% of those between 18 and 29 years old are social media users

  • 72% of individuals aged 30 to 49 are engaged in social media

  • 60% of people between 50 to 60 years old are active on social media

  • 43% of those 65 years old and above are engaged in social media

  • 71% of users access social media from a mobile device

Facebook Statistics

Many prospects may not even take a company seriously, if it does not have a presence on Facebook.  Sharing captivating, relevant and information-rich content—full of deep industry insight and valuable solutions—on your Brand Page is the primary way to increase traffic and leads to your website via Facebook.  Although Facebook still dominates in terms of sheer size and rate of social sharing, Twitter and Google+ may very well be nipping at Facebook’s heels in 2014.

  • Facebook now has over 1.15 billion users

  • One million webpages can be accessed with the “Login with Facebook” feature

  • 23% of Facebook users login at least 5 times daily

  • 47% of Americans say Facebook is the top influencer of their buying decisions

  • On average, Americans spend %16 of each online hour on Facebook.

  • 70% of marketers acquire new customers through Facebook

Twitter Statistics

As the fastest growing social network, Twitter can seriously impact your business.  Twitter now captures the power of images and video—making it even more influential.  Strategic use of Twitter can significantly enhance social engagement, amplify brand exposure, increase lead generation, help you gain status as an industry thought leader, and achieve more new business.

  • Twitter now has over 550 million registered users and 215 million monthly active users

  • Between 2012 and 2014, Twitter achieved a growth rate of 44%

  • 34% of marketers use Twitter for lead generation

Google+ Statistics

Google+ is the social network powered by Google—the most influential and important search engine around.  When Google changes its search algorithms, marketers, content creators and any company with a website should take notice and update their content and SEO strategies accordingly.  Google+ is all the more powerful due to its increasing influence on search rankings with the social signals of +1s and AuthorRank.  With only three years on the social media scene, Google+ has made a huge impact and changed the nature of content marketing.

  • Google+ now has over 1 billion enabled accounts and 359 million active monthly users

  • Google+ is has a growth rate of 33% per year

  • People aged 45 to 54 years old have increased their Google+ usage by 56% since 2012

Visual Social Media Statistics

Visual media is becoming more influential across all social networks, and social networks devoted solely to images or video, such as Pinterest, YouTube and Instagram, are primed to reach new heights in 2014.

  • YouTube has over one billion monthly active users

  • Pinterest has 20 million monthly active users

  • Instagram has 150 million monthly active users

Use these statistics to help you make informed decisions about how to invest your social media capital in 2014.  Social media can incite serious marketing and sales results.  However, real social media success happens, when your social media presence works in concert with your content creation, email marketing, CTAs and strategic website design.  Each facet of your marketing counts and influences the others.  A complete inbound marketing strategy can address all your marketing needs—helping you realize real social media and business success.

Monica Romeri

Monica Jade Romeri

Founder and CEO, Darwin Digital Content

Monica is Founder and CEO of Darwin Digital Content, a performance-based content marketing agency.  DDC delivers highly evolved and strategic content creation and marketing services to help clients—big and small—attract their target audiences and drive revenue.

Monica has a proven track record of publishing captivating, persuasive and elegant content. Her background in sociology and interest in group dynamics facilitate her development of unique and provocative and yet highly relevant content topics and strategy. Her content has trended on LinkedIn and been featured on SocialMediopolis, Jeremy Goldman’s daily Social 6 and Yahoo! Small Business Advisor. Monica consistently incites seriously high rates of website traffic, social content curation and lead generation and conversion. For all her latest content, follow her on Twitter: @MJRomeriDDC.

The Darwin Digital Content team can breathe life into any topic—attracting a significant captive audience, enhancing SEO and amplifying online influence to help clients reach and surpass their content marketing objectives. DDC creates blog and premium content and also offers strategic content consulting, editing services and social media marketing.





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Posted on February 18th 2014 at 10:49AM

Thanks for sharing Monica. Some more Google+ statistics in these two infographics here. They are the latest statistics avaiable at the time of writing this comment :) 

Kaile DeLoney
Posted on February 18th 2014 at 1:02PM

Wow, thank you for sharing. Those percentages are very interesting, especially the statistic about Google+ having over 1 billion accounts and 559 million active. I didn't realize Google+ was getting so big in social media. I wonder if one day Google+ will over take Facebook's dominating position. Very interesting, thank you.

Posted on February 18th 2014 at 7:11PM

Great perspective on the bi-directional influence between social media and search results Monica. Keeping in mind that various feedback loops influence quick, pivotal chages, it is a very intuitive perspecitve to look at how social media drives search results as opposed to how traditional SEO efforts drive traffic to a web property. I look forward to hearing more...

Frank Ramirez
Posted on February 18th 2014 at 7:35PM
I am a big fan of using data to inform decision. But these aggregate tidal numbers do not speak in absolute terms, do not address quality, do not speak to trends, do not provide evidence of any relation to revenue generation....etc. – They are not actionable. Net - there is an old expression “There are lies, dam lies, and statistics" Marketers worth their salt know that this type of carpet bombing of statistics is of little value and comes across as self serving rhetoric. Google G+ accounts - sure their heavy handed services integration last year that mandated adoption to use Youtube/Gmail has resulted in what? - a lot of people that pissed that they have to register and do not like the service. Forcing people to register by mandating adoption for continued use of other services - well that’s not cool – it smacks like an abuse of power. D these new members use G+ for anything - nope? (Evidenced by the dramatic increase in registration coupled with a 37% drop in active monthly users). Then there the old barometer of just listening to my IT savvy kids – they hate it. Example: Question to my 17 year old son - What do you think about Google Plus? Response: “… it sucks – everyone hates it – it’s ruining YouTube” As a marketer I want to see less pretty picture infographics depicting contrived statistics that do not provide absolute numbers and hide behind percentages. I want more real world case studies tied to revenue that help me do my job. Most marketers are getting pretty darn tired of all the editorial hype – Yes I do use social networks – linkedin – Frank Ramirez
edward rathke
Posted on February 20th 2014 at 4:21PM

Where do the Big Picture statistics come from?

Posted on February 22nd 2014 at 7:00AM

Hi Monica. Thanks for these stats. I knew Facebook was whopping, but "47% say it influences buying decisions"...Holy Moly! I would love a breakdown on industries or product types within that stat. For example, are these decisions about local purchases, online purchases, fashion, tech, software, etc. Thanks again!

Posted on February 28th 2014 at 5:36AM

Very interesting. Any information on what consititutes an 'Active' user of G+? Does this include people using gmail or hangouts exclusively, or using it to comment on YouTube?