Nine Ways You Can Use Facebook Graph Search to Learn About Your Fans [VIDEO]

JohnHaydon
John Haydon Chief Heretic and Pyrotechnician, John Haydon - Digital Marketing and Fundraising

Posted on October 19th 2013

Nine Ways You Can Use Facebook Graph Search to Learn About Your Fans [VIDEO]

blog post featured image template Nine Ways You Can Use Facebook Graph Search to Learn About Your Fans (VIDEO)

One of the most critical aspects of an effective content strategy is to understand your audience. When you understand your audience – really get them – your content strategy becomes crystal clear!

Nine Ways You Can Use Graph Search to Learn About Your Facebook Fans (Tutorial)

In this video, I show you nine ways to use Graph Search to understand your Facebook community.

  1. My friends who like [your org]
  2. Favorite interests of people who like [your org]
  3. Favorite interests of people who like [your org]  and Susan G. Komen
  4. Groups of people who like [your org]
  5. Pages liked by people who like [your org]
  6. Pages liked by women who like [your org]
  7. Pages liked by men who like [your org]
  8. Fans of [your org]  and [another org]
  9. Restaurants in [your city] visited by people who like [your org]

More on this topic in the Facebook Bootcamp [sign up here]!

JohnHaydon

John Haydon

Chief Heretic and Pyrotechnician, John Haydon - Digital Marketing and Fundraising

John Haydon is one of the most sought-after digital marketing experts for nonprofits and charities. He has spoken at the Nonprofit Technology Conference, New England Federation of Human Societies, New Media Expo, BBCon, Social Media 4 Nonprofits, AFP New Jersey, and several others.

John is the author of Facebook Marketing for Dummies and Facebook Marketing All-In-One (Wiley), and is a regular contributor to the Huffington Post, Social Media Examiner and npEngage. John is also an instructor for Charityhowto and MarketingProfs University. 

Clients include: Twin Cities Habitat for Humanity, San Francisco Goodwill, WaterAid America, Greater Ohio Lupus Foundation, Pancreatic Cancer Action Network, Komen Greater NYC, The Boston Foundation, The Commonwealth Foundation, No Kid Hungry, Epic Change, Wildlife Foundation of Florida, Community Music Center of Boston, United Way Los Angeles, Goodwill San Fransisco, TechSoup, Razoo, VolunteerHub and Community TechKnowledge.

 

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Comments

Rick Noel
Posted on October 19th 2013 at 10:00PM

Great demo of how one can use graph search to learn a lot about an audience to find targeting and cross promotional opporutnities both on and off Facebook. The comments on how the information provided by Graph Search were great examples. Graph Search is going to enable marketers to target psycographics with laser precision in a way that is not currently possible on any other social network. Looking forward to being able to target based on post and status updates once feature gets rolled out.

Jeremiah King
Posted on October 21st 2013 at 12:28AM

Overall this is a nice video and article. Although, there are a few others things that could be added to the list as well. You can use graph search to find "friends of mine who are married and like (your org)", "Men who like women and like coca-cola", or even something as advanced as "Movies liked by women who are interested in women and that are married and live in Calgary, Alberta ". In addition to finding the interests and likes of certain people and organizations you can refine your search down by using, sexual orientation, marital status, items, and location. All of these things will help you to narrow down your search so that you can micro-target the people who are genuinely interested in your company or particular interest at the moment.