Apr 10 Posted 2 years ago
Hi Brooke – That’s such an amazing success story for a young blog. Also, using your blog to compliment your webinars is a fantastic idea.
Thanks so much for the comment.
Apr 10 Posted 2 years ago
Hi Delia – Thanks so much for reading, and for the comment. It’s fantastic that you’re finding some value in blogging beyond page views and comments. You’re so right about correlating the value of meeting just a few people at a conference to developing a few meaningful connections through your blog.
Thanks again for sharing.
Apr 9 Posted 2 years ago
We just started our blog this year, and already we have success by using blog posts to compliment webinar campaigns.
We will do a series of posts that are of the same topic as the webinar. We promote the blog posts in addition to the webinar to catch those that aren't quite ready to dedicate their lunch hour to a company they may not feel confident is worthy of their time yet.
The first time we did this, the blog posts took 3 of the top 10 pageview spots. Unique pageviews were in the several hundreds. We consider that a win for such a young blog.
Apr 8 Posted 2 years ago
Thanks for the article. Yes it can be silly to get all het up about click throughs and comments. I've just started writing my own blog with very low readership and I feel fine about it. It does take time to write an article but it seems to give me room to breathe intellectually/ professionally, and I agree - give people a sense of who am as a trainer/ professional.
Having low readership of your blog is not the equivalent of standing alone at a party (though it did feel like that to start!!) : ) I've had 2 people like my blog so far and they are both amazing people, I'm really touched. If you met a handful of contacts you really clicked with at a networking event you'd be pleased.
What is so joyful reading well written business blogs is that they are a labour of love. They are hard to write and they do take time. But if the writer enjoys the journey as well as the outcome, that is the key and readers/customers will sense it.
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