Join this webinar to learn how leading brands are adapting to meet the needs of their customers in social media. Panelists include Dan Gingiss of Discover and Kristina Libby of Microsoft. Register here!

Online Dialogue: A Sticky Problem Solver? [SLIDESHARE]

My work on social media strategy and online reputation these past few years has repeatedly brought me back to one approach that holds great promise for bridging polarities and enabling collaborative problem solving around some of the world’s toughest and most controversial issues.

I’m talking here about Online Dialogue, when it is carefully planned, properly managed and left sufficiently open to accept all sides of an issue. In the last 4 years, I have successfully deployed some large scale public discussions around projects in the oil and gas sector, the forestry sector and the mining sector, all of which were funded by leading industry players or industry-wide associations.

For those who want to cut to the chase, see my presentation on this below:

Governments as future conveners of Online Dialogue

My ambition now is to start new conversations concerning Online Dialogue with folks in the resource sector worldwide but also with public policy thinkers. I am convinced that the merits of this approach will quickly interest other businesses but eventually, governments of all levels will also rise to their natural role as conveners and managers of such exchanges.

Follow this link to download my free eBook on adapting to the new balance of power in a networked society.

Join The Conversation

Upcoming Webinars

Whitepapers

  • August 31, 2015
    According to a recent survey carried out by Zendesk, customer service is the most important factor when it comes to how much people trust...
  • August 26, 2015
    Summer may be winding down, but there's no stopping the growth of social for today's top businesses. The newest Smart Social Report is out,...