Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Personal Branding Is All About Your Authentic Self
Posted on April 3rd 2014
Have you ever seen a friend’s Facebook post and thought to yourself: “That’s not you at all. Why are you saying that?” It happens all the time, and as a personal branding coach, I find it disheartening.
People tend to “hide” behind their keyboards, either saying things that they would never say to someone’s face, or representing themselves in a false light. These people are not being authentic. And they are only hurting themselves.
When you pursue your personal branding strategy, you have to be clear on one thing: It’s all about being authentic. You can have the greatest social media posts, the most fantastic blog, the best infographics – but if you’re not being authentic, it’s all for nothing. Without being “you,” you are canceling out everything else you’re doing to grow your personal brand.
When you are building your personal brand, you must be authentic in everything you do.
What is your ‘authentic self’?
How does your “authentic self” help your personal brand? Here’s a passage from Embrace Your Magnificence by Fabienne Fredrickson, which I believe sums it up perfectly:
“Surprisingly, the act of sharing more of my authentic self to others affected my business in a good way. The more vulnerable I was, the more prospective clients started coming out of the woodwork and acknowledging how refreshing it was to hear me be so truthful about my experiences, fears and feelings. And they hired me.” (p. 57)
People buy from those they trust, right? An important way to build trust is to be authentic. Authenticity leads to trust, which leads to a more successful personal brand. It all starts with your authentic self.
How to be your ‘authentic self’
You may be wondering, now, how you can be more authentic with your personal brand. It’s normal to feel nervous about revealing your true self to others. What if they don’t like you? What if you reveal too much? Here are some quick tips to help you be your most authentic self, especially when interacting online:
- Write like you speak. If you just wrote a social media post, and it doesn’t sound like something that would come out of your mouth, delete it.
- Show emotion. Are you mad that your Wi-Fi connection stinks? Are you happy that your sports team won a game? Or you nervous about an upcoming speech? If it helps, use emoticons to help convey your emotions.
- If you wouldn’t say it to someone’s face “in real life,” then don’t type it on social media.
- Share personal pictures. People love to see others in natural settings. Take a picture of your delicious salad, or a selfie with your husband at the beach. Personal photos show that you’re a human too – wrinkles and all.
- It’s okay to show your vulnerabilities. Express your fears. People with “Teflon coatings” have a harder time making authentic connections with others.
Your first step to personal branding success is to show your authentic self in every interaction – online and offline. It may feel uncomfortable at first, but over time, you will feel more secure in your authenticity. And your personal brand (and your business or career) will thrive as a result.