April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
March 26, 2015Feeling overwhelmed by the massive amount of customer feedback data you’re collecting? You’re not alone! Many businesses are struggling to find...
February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
Dec 19 Posted 1 year ago
Telemarketers spend a lot of money in research and development of phone scripts. More often than not, sales people try to inject pain or uncertainty and recommend their products or services to mitigate it. The telephone is used as a marketing instrament of choice after softer methods have not worked. This is one reason why many phone customers place themselves on do not call lists.
The most effecient way is to provide something of value in return for an email address. I found it interesting the kinds of questions I was asked just for registering to comment on this site. I share your perspective and insights and this is why I agreed to divulge my information as consideration for the privilidge of acknowledging your intent in a likable manner.