Pinterest for Business: How to Convert a Personal Account into a Brand Profile

DebraEllis
Debra Ellis President, Wilson & Ellis Consulting

Posted on November 15th 2012

Pinterest for Business: How to Convert a Personal  Account into a Brand Profile

The fact that Pinterest only offered personal accounts didn’t keep businesses from jumping on the hottest new social platform. Personal settings were manipulated so brands could keep their image while participating. It wasn’t the best scenario, but it worked. Companies could share content with their customers and prospects.

Pinterest keeps getting better and better. The latest move is makes it brand friendly by offering company accounts. They are one of the few social platforms that make it exceptionally easy to switch from personal to corporate. Instead of requiring businesses to create a new page, they have a simple conversion process. To make the change on your account:

  1. Go to http://business.pinterest.com

     

    Pinterest Brand 1

     

  2. Click “Convert your existing account”

     

    Pinterest Brand 2

     

  3. Complete the form. When the terms are accepted by clicking the box, a “Convert Account” button appears. Click it.

     

    Pinterest Brand 3

     

    Note: Changing the Username didn’t work on the conversion page in the test. If you want a username change, make the change under settings in your account.

     

  4. Your page is opened when the conversion is complete.

     

    Pinterest Brand 4

Pinterest also allows you to verify your page making it harder for others to use your brand. The red circle with a white check in the above image is the sign that the page is verified. To verify your page, log in to Pinterest and go to settings. Scroll down to your website information and click “Verify Website.”

Pinterest Brand 5 

A small snippet of html code will be created. A new box will appear. Keep it open until the three step process is completed.

  1. Download the snippet file from Pinterest.
  2. Upload the file to your website.
  3. Click the “Click Here” link to complete the process.

You’re done! Your company Pinterest page is officially verified.

 

DebraEllis

Debra Ellis

President, Wilson & Ellis Consulting

Debra Ellis is a business consultant, author, and speaker. She specializes in showing companies how to improve customer acquisition and retention using integrated marketing and service strategies. Her latest marketing guide, 31 Ways to Supercharge Your Email Marketing, is a practical resource for marketers seeking better results with minimal investment. Her engineering background provides statistical insight to finding actionable data that can be used to grow companies and reduce costs.

She is recognized as an expert in marketing from direct mail to social media, customer behavior, and strategic planning. Her expertise is often tapped by media sources including: The New York Times, CNN/Money.com’s Small Business Makeovers, Target Marketing, Multichannel Merchant, and MarketingProfs.

Her marketing guides include 31 Ways to Supercharge Your Email Marketing, Social Media 4 Direct Marketers, and Marketing to the Customer Lifecycle.

Debra loves the art and science of multichannel marketing. She is a student and teacher of the methods that transform shoppers into buyers and buyers into lifelong customers. In 1995, she founded Wilson & Ellis Consulting, a boutique firm specializing in creating strategies that make channels and departments work together to optimize the customer experience. Since then, she has worked with over a hundred distinguished clients such as Costco, Edmund Scientifics, Jacuzzi, Ross-Simons Jewelry, and The Body Shop.

Prior to founding her firm, Debra was instrumental in the record growth of Ballard Designs, Inc. while serving as Chief Operating Officer. Today, she uses her experience and expertise to show executives how to successfully navigate marketing channels and integrate activities to profitably grow their business. Her practical approach maximizes the return on investment.

She can be reached via email at dellis@wilsonellisconsulting.com. She blogs at http://multichannelmagic.com/blog

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