Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Pinterest More Important to Brands Than Instagram
Posted on October 4th 2012
Our “Social Media around the World 2012” study is clear: the two social networks with the biggest growth potential are Pinterest and Instagram. They seem to be the only sites that will find their place next to the big four (Facebook, Twitter, LinkedIn & Google+) and the local heroes (Qzone, Vkontakte).
The user facts
The facts about both sites are pretty comparable at first sight. About one quarter of the online population knows both sites. The adoption rates are still very low: 3% use Pinterest and 4% Instagram.
Looking at the other facts, there are some important differences between Pinterest and Instagram. Half of Pinterest users log ondaily as opposed to just 31% of Instagram users. Also, 60% of Pinterest users intend to use the site more often in the future whereas for Instagram users this is “only” 40%.
My conclusion is that both sites have a strong growth potential, but the level of enthusiasm is a lot higher among the early users of Pinterest.
The brand link?
A lot of managers are in doubt whether they should invest time and resources in these two photo sharing sites. Looking at the growth potential of both sites, I think it is certainly something to look into as a brand manager. In addition, our survey shows that Pinterest probably has the biggest potential for brands. 41% of Pinterest users are currently sharing brand-related content on the site, compared to 35% of Instagram users. Both sites do well in this regard, but just as with the overall stats, Pinterest scores better than Instagram.
Full report available for more details
As always, you can download the entire report if you’re interested in more details on our research.