Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Pinteresting and Pinformational: 4 Tools to Get the Most Out of Pinterest for Business
Posted on August 4th 2012
Pinterest is growing like crazy. Still in its experimental phase as a social media site, companies are scrambling to discover how best to use Pinterest for business. There are a number of speculations about how to use Pinterest to generate business leads, but no one concrete way to analyze the effectiveness of your pinning. Many seem to think that at some point, Pinterest will introduce its own analytics tools, but in the meantime, here are a few resources (Pinalytics, if you will) to help you measure the success of your Pinterest campaign.
You all know about Klout right? PinReach is like Klout for Pinterest. Beautifully designed and simple to use, PinReach is great for obtaining a quick snapshot of your Pinterest activity. Simply type in your Pinterest username and PinReach gives you a score and generates graphs representing your Pinterest activity. By showing your most popular pins and boards, it also gives you an idea of what content is most popular among other Pinterest users. This is useful for determining which content your customers and followers consider most valuable.
PinReach also breaks down pins and boards individually by number of repins and favorites. These board stats in particular are useful because they help you to measure the engagement level of an entire set of pins. It’s important to know how users are interacting with your boards, because it’s a huge factor in obtaining new followers.
This service isn’t free, but it does offer a 30-day free trial. Pinfluencer focuses on helping you identify your most influential pinners. By identifying these individuals, you can spend time connecting and building relationships with people who might become advocates for your brand. It’s also useful to identify these people because they have large networks of followers and when they repin your content, a large audience will see it. Pinfluencer also provides tools for competitor comparison by showing you your competitors’ most popular pins and influencers.
Okay, this one isn’t really an analytics tool, but it is does provide a great way to generate some unique Pinterest content. Pinstamatic allows you to easily add pins of calendar dates, maps, music links, quotes, tweets, and more. Its very simple to use, and it styles all of these things to look good on Pinterest. This is a great way to put out content that might not normally be very visually appealing. You could use these resources to announce important company dates, reveal a new web design, or simply give customers a glance at the inside culture of your business.
This site is still in Beta testing, but users can sign up now, invite a few friends to join via Facebook or Twitter, and snag an early invite code. When fully up and running, Pinerly promises to be the ultimate Pinalytics tool. Essentially, you will be able to post Pins from within the Pinerly site to Pinterest. Pinerly will then monitor each pin and provide you with stats from each. This will give you a really detailed look at how your pins are being received by the Pinterest community. Pinerly will also provide suggestions for new things to pin, and new users to follow, based on your previously posted content. With Pinerly, you will also be able to schedule pins to post- a very useful tool considering Saturday morning is one of the prime times for pinning.
There is no doubt that Pinterest will prove to be an essential player in the online marketing game. It’s all just a matter of figuring out how your business can best use the platform for your own promotional efforts.