May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Jun 13 Posted 1 year ago
Nice find, Douglas. I liked the stat on positive posts getting more likes, and negatives getting more comments. It makes perfect sense but I never thought about it!
One thing missing under the topic of "what to post" is the type of content. It's important to provide value to your fans so that they engage with your Facebook page.
Nick Steeves wrote a great article "8 Sure-Fire Facebook Post Formulas That Drive Engagement" which gives specific formulas on what kinds of posts are most effective for businesses on Facebook. He analyzed a few of the world’s top Facebook Pages to see which posts were, on-average, creating more engagement with their Facebook fans than others. These Facebook post formulas can be applied to any type of business.