Jun 13 Posted 3 years ago
Nice find, Douglas. I liked the stat on positive posts getting more likes, and negatives getting more comments. It makes perfect sense but I never thought about it!
One thing missing under the topic of "what to post" is the type of content. It's important to provide value to your fans so that they engage with your Facebook page.
Nick Steeves wrote a great article "8 Sure-Fire Facebook Post Formulas That Drive Engagement" which gives specific formulas on what kinds of posts are most effective for businesses on Facebook. He analyzed a few of the world’s top Facebook Pages to see which posts were, on-average, creating more engagement with their Facebook fans than others. These Facebook post formulas can be applied to any type of business.
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