- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth#SocBizShakeUp: Sandy Carter at The Social Shake-UpThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthOracle CEO Larry Ellison Takes New Role: What Does It Really Mean?
Study Shows SMBs in 5 UK Industries are Ready to Take on Social Media MarketingIs Your Small Business Doing Content Marketing Wrong?5 Free and Effective Social Media Tools Perfect for Small BusinessesWhat's on Our Bookshelves? Great Reads for Small Business Owners and Entrepreneurs
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
The Power of Valentine’s Emotion in Content Marketing
Posted on February 6th 2013
Evoke emotions from readers with content. Provide entertaining or heartfelt content that triggers readers to feel emotional engagement between themselves, your business, and the holiday.
Many marketers believe that evoking emotion through content marketing is essential to make posts go viral. It could be a picture of a mother hugging her baby, or a story of a soldier reuniting with his love for the first time in a year.
In a study regarding the shareability of articles at the New York Times, it was discovered that:
- Awe was the second most viral type of content to be shared
- Conversational posts receive twice as many comments on average
- Posts filled with emotion are typically shared more
According to a study conducted by the University of Indiana, there are 6 primary emotions that humans have that you can tap into with your content.
Although especially for Valentine’s Day, it is easier to stick to the first two; Surprise and Joy. Anything unexpected or positive in an inspirational or humourous manner will lead people to share your content.
Google’s Valentine’s Day post last year was a touching video that only lasted a minute long, yet created emotional reactions from the viewers. It featured a famous song by Tony Bennett that pulled at the heart strings.
Still have no idea how to relate your business to Valentine’s Day?
Why not post anti-Valentine’s Day content? Get in touch with people’s dislike or disgust of the holiday. You may find that some people will react negatively to this, but this is a common risk with social media.
Topics that allow you to share an alike interest or opinion with your fans and followers bring on engaging conversations.
Include an image or list of things you hate about Valentine’s Day. Engage your audience by posing a question such as, “What do you hate about Valentine’s Day?” Get the entrants to discuss it on your Facebook page.
What do you dislike most about Valentine’s Day? ↓