Nov 7 Posted 2 years ago
Excellent article, and timely subject matter. As an Analyst, I realize that social media analytics is the future of Predictive Analytics in many ways. And since I am writing this the day after the election, I am even more impressed at the results from this analysis you put together. Thank you.
Nov 7 Posted 2 years ago
Appreciate the response Luca.
I didn't define the comment I made on Twitter, it was purely based on the last part of my comment. If you want credibility in this field, the least you can do is get the facts right at the start of a piece you are promoting your business around. They were cataclysmic errors, not just grammar and due to that I didn't read the rest of the piece, which may have contained excellent study.
But that is my point. You will lose people early on if the simple things are incorrect, hence my post.
I wouldn't take too much stock on my Twitter rant, that was just limitation of charachters. The main issue is credibility. In other words, if you don't even know that it was Obama's first term and not Romney's and how to spell "won" and not "one" then how do you expect anyone to take the rest of the piece seriously?
And yes, I've started a succesful tech company up 5 years ago, I know how hard it is but I didn't comit commercial suicide by creating a post riddled with errors that made my company look like chumps.
Sorry to be harsh, but it's just honest feedback. Your study may well be really good, but if you've lost all credibility before people get through it, it's sort of a waste of time.
As I said, thanks for the reply, it's good of you to do that at least and yes we are all human, but proof reading work before it goes on to a guest blog representing your company is very basic good marketing. Best of luck with the company.
Nov 7 Posted 2 years ago
Thanks for the comments Paul.
It's unfortunate because we submitted the article to SMT with errors in, but changed them before it was supposed to be published. The article got published with the errors in and not sure at what time SMT updated it, but clearly some damage was done.
Secondly, in response to your twitter comment 'Read the worst put together twitter analysis of the US election', I am not sure how you define this as the worst put together twitter analysis when you clearly state that you didn't read the rest of the piece because of the errors at the beginning?
The idea is to use the data from twitter to see if it's possible to predict outcomes. It's not Harvard research no, but it's testing the water to use the analysis of the social web in a way that few are doing.
We specialise in sport and predominantly, sports fan behaviour. We used this method recently in the Premier League to define which clubs have the happiest fan bases. You can view that here http://weplay.co/which-premier-league-team-has-the-happiest-fan-base/
If that's the worst kind of analysis you have ever seen also please do let me know.
It was my idea to get one of our team to create something similar around the election to see if you can take twitter reactions to define outcomes. The idea came about on Monday and was released on Tuesday. Quick turnaround times means that we had some grammatical errors and didn't spend as much time as we should have proofing the documents, but as a startup, we are in this game to be proactive, not reactive and will learn from our grammatical errors.
Im not sure if in all your time working in gaming and technology Paul, you have created your own company from scratch in a hugely competitive market? But it sometimes means, to get the awareness you need, you have to move quicker than your opponents. We take these kind of risks and try to rock the boat in an attempt to get noticed.
Sometimes in doing so, we make mistakes. We are all human after all.
Nov 6 Posted 2 years ago
Wow, erm, where to start.
First up, this statement "in the history books when they come to write down the name of the President of the United States of America 2012" is odd. The president of the USA in 2012 is and will be Obama, nothing can change that. The next president takes office in 2013, not 2012.
Secondly, this statement "In 2008 the year that Romney one his first term" Errrrmmm, yeah, so it was Obama's first term, not Romney's (he's the challenger remember?) and it's "won" not "one".
I realise this is all a little picky, but I didn't read the rest of the piece because of these cataclysmic errors at the start lost all credibility in the author, sorry.
October 06, 2015Tuesday, October 6th at 12pm ET/9am PTExclusive, Live Webinar from Social Media Today Any good marketer knows that social selling is the next f...
September 15, 2015At one point or another, scaling your organization is going to mean automating some part of your process. Because of the demands of data, automa...
July 29, 2015Real-time marketing: you know it's a critical element in your business strategy, but are you finding it hard to master? You're not alone....
July 15, 2015Social has given brands and marketers a great new tool -- but it's a tool that can be as intimidating as it is powerful. At the top of t...