April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
March 26, 2015Feeling overwhelmed by the massive amount of customer feedback data you’re collecting? You’re not alone! Many businesses are struggling to find...
February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
May 22 Posted 9 months ago
Another pro for Facebook: if you're marketing to older adults (as my agency does), it's the 800lb gorilla.
Creating Results' Social, Silver Surfers research found that Facebook is tops in unaided awareness -- 85% of all respondents (even those who don’t use social networks at all) said Facebook” when asked to name platforms that they were familiar with. And it's tops in use by 50+ers, as shown in our study and many others.