May 22 Posted 2 years ago
Another pro for Facebook: if you're marketing to older adults (as my agency does), it's the 800lb gorilla.
Creating Results' Social, Silver Surfers research found that Facebook is tops in unaided awareness -- 85% of all respondents (even those who don’t use social networks at all) said Facebook” when asked to name platforms that they were familiar with. And it's tops in use by 50+ers, as shown in our study and many others.
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