May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
May 22 Posted 10 months ago
Another pro for Facebook: if you're marketing to older adults (as my agency does), it's the 800lb gorilla.
Creating Results' Social, Silver Surfers research found that Facebook is tops in unaided awareness -- 85% of all respondents (even those who don’t use social networks at all) said Facebook” when asked to name platforms that they were familiar with. And it's tops in use by 50+ers, as shown in our study and many others.