May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Feb 23 Posted 3 years ago
Good points John. Tradtitional marketing might be falling behind but it has been proven to be effective. The way companies market has chenged over time. Marketing evolves with time so it is important or businesses to be updated with the changes.
80/20 is a good idea. We should not be taking traditonal marketing for granted. There are still a few out there that are not familiar with social marketing.