May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Jan 22 Posted 4 years ago Along the same line, what does everyone think about legal issues with twitter, and blogs, and other social media? I know of blog owner who is being sued because they posted some tweets from twitter that started a lively debate. The debate turned nasty, and some of the comments got out of hand and exaggerated and mean spirited and ended up hurting some celebrity's reputation. It started innocently about the celebs clothes, or hair or both, but turned into name calling. So who is at fault the blog owner, the individuals? If what people are saying is not factual, then can the blog publisher be held accountable? And even if it factual, if the post was intended to cause the celeb harm, is that enough to land in court? I'm not one for silly law suits, but there are those out there that seem to live for it.
Apr 7 Posted 4 years ago
Mar 25 Posted 5 years ago Jayme
Thanks for your comments. By no means am I saying PR is dead rather I am illustrating that methods, means and practices are being transformed because it is now "Public's Relations" that have the influence that traditional PR seeks to obtain.
As stated in the post: The conflict comes when corporations try and use â€œsocial mediaâ€ to extend past â€œmarketing, advertising and PRâ€ practices to manage their â€œpublic relationsâ€. These are dangerous practices because the public now influences relations more than traditional PR practices. Subsequently corporations need to not only change their â€œmarketing, advertising and PRâ€ practices but rather the entire ecosystem of the corporation. Why? Because the foundation of any â€œcorporationâ€ rest with what people know.
Hope this helps and thanks again for the comment.
Mar 25 Posted 5 years ago So, my comment just disappeared out of the blue. Let's see if I can re-create it:
Not certain your exact point(s) here...are you suggesting public relations is a dying breed and we public relations practitioners (me, 25 years) are irrelevant? If that's one takeaway, it's not one I accept.
Social media has altered public relations more than any new "tech" revolution since I began this profession. It's spawned immense opportunity to innovate, align with marketing, and measure (the biggest negative we face).
If you're suggesting PR practitioners, as a whole, are not worth their weight in salt, I have no data to suggest differently, but I'll argue that one, too. Based on my professional growth curve in the last two years, which has been fast-paced, everyone must seize the opportunity presented by social media to innovate, learn, utilize, grow and re-invent. If they don't, then that they are surely irrelevant.