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The logos you see every day didn't just fall out of the sky or grow on a tree. They were painstakingly created by talented designers who have to juggle a ton of different considerations, such as making the logo unique enough to stand out in a crowd while also keeping it simple and timeless.
Company Folders has created an infographic that breaks down the complicated logo design process into illustrated, easy-to-understand concepts. It includes practical advice about avoiding clichés, appealing to your audience and employing psychology to trigger their emotions. It also incorporates real-world logo examples, including Red Bull, Burger King, Disney and more.
Share this infographic with your friends and colleagues to spread the word about what makes a phenomenal logo design.