I've been hiding in the wings for a while, nervous about the spotlight that will draw all of those eyes toward me. I'm the reluctant corporate blogger. The one who has a driven marketing team who so desperately wants content for their corporate blog, but needs the experts to actually provide it. The one who isn't sure if he really has something that people will listen to, so he waits. Waits and thinks about what to say.
Starting a corporate blog is a challenge that many of our clients face and my situation is no different from theirs. Blogs take time, which I don't have a lot of. Blogs take creativity and and knowledge, something that Cramer has plenty of. Blogs also take a willingness to step over the edge and "put it out there" for everyone on the web to scrutinize, ponder and discuss. Yikes, that part is more scary than the whole time-crunch thing! Ok, I'm willing to take the leap. Now what do I say?
What makes great content that is worth reading? I'll ask you this: what did you talk about at lunch? What about that email your buddy sent you with the funny video clip on YouTube? How about that article that your CEO sent out to the management team? The funny part about blogging is that interesting content is all around you. You manage to carry on an engaging discussion with peers and colleagues over lunch or at the water cooler, twisting seemingly unrelated topics to have relevance to your business . Your blog is the same conversation, but taking place online - with somewhat of a tape delay.
So here I am, writing my first post, deciding that it's time I stopped thinking about what to say and started saying it. I'm eating my own dogfood, so to speak, and I know that there is no other way to start than to just... start. I look forward to some great conversations with all of our readers.
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